Chris Martin Explores SaaS Success at Array Festival

On 18^th May 2021, FlexMR’s Chief Marketing Officer Chris Martin is attending the array Festival in Lancaster, UK, where Chris will take part in a panel dedicated to exploring what it takes to make an incredible Software as a Service (Saas) business. This panel will take place at 1pm, and contain 45 minutes of in-depth discussion from Chris and his fellow panellists:

• Michael Gibson, Managing Director of Miralis Data and Fuuse (Host)
• Phil Greenwood, Co-Founder and CTO of Relative Insight
• Hanna Churchman, Managing Director of Access Planit

How to Build an Incredible SaaS Business

Building SaaS businesses can be tricky, as is anything when it comes to technology. Technology is a continuously evolving entity, and so any software an organisation builds will need to evolve, continuously update and revolutionise their offering in order to stay ahead of the curve at the forefront of their industry.

While it’s seen as a challenge, there are a good number of SaaS businesses that have succeeded and proceed to revolutionise their industry with the technology they build, scaling and selling their service internationally – this is why building a successful SaaS business is so sought after.

On this panel hosted by Michael Gibson, the audience can observe an interesting discussion from an assortment of leaders in the region’s biggest SaaS businesses. Through this festival and panel, we are able to catch a glimpse into a world of successful SaaS offering and innovation; we have a chance to learning what it means to offer software as a service to stakeholders and what it takes to build a platform such as FlexMR’s InsightHub, that offers a way for brands to take charge of their own future.

Key Takeaways:

• Learn from senior insight professionals about the importance of SaaS businesses
• Explore what it takes to drive business success in the insights industry
• Discover key factors that work to sustainably scale SaaS businesses

To find out more about the panel discussion and the Array Festival, check out the event website.

About Array Festival

Array Festival is a celebration of the incredible enterprise taking place in the Lancaster city region, and aims to bring the city together, creating streams of conversation online to showcase the area's digital prowess.

The festival is a 4-day summit style celebration of digital, tech and innovation live from Fraser House in Lancaster. For 2021, the event will tackle the themes of electech, digital and creative, social innovation, health innovation and low carbon technologies.