FlexMR is proud to be a part of another great Market Research Society (MRS) event this year. Alongside Empower Translate, Insights Driven Research, Prevision Research, and RONIN - we will be sponsoring the 2024 B2B conference. This annual gathering in the heart of London examines how the business landscape and buyers’ behaviour is evolving, and in turn, how B2B Research is innovating to meet new and escalating insight demands of businesses.
The purpose of the conference is to the new tools, methodologies and partnership approaches clients are increasingly embracing. Taking place at the Radisson Blu Edwardian on September 25, the B2B conference will touch on themes of AI, building a robust research team on a budget, the similarities & differences between B2B and B2C research, the value of digital advertising and more. Expect a jam-packed agenda and a plethora of takeaways.
Spaces are limited, so register here to learn how global B2B comapnies are using data-driven insights to lead transformative initiatives. By joining, you'll be able to:
- Evaluate key market, technology and cultural shifts shaping the needs of B2B research buyers
- Support insights needs where buyer journeys and customer expectations are constantly evolving
- Discover how generative AI can mitigate respondent fraud and quality concerns in B2B research
- Hear how effective B2C methodologies can be for solving B2B research challenges
- Elevate the value and impact of B2B insights with all stakeholders, including the C-Suite
About the B2B Conference
The MRS B2B conference is an exclusive, one-day event that includes speakers from Sage, Maersk, IAB UK, Jus Connect, the International Chamber of Commerce, Simply Business and Brother International Europe. It aims to connect the complex network of business insights with current trends, tools and technologies in market research to help teams deliver value in a fast changing environment. It is supported by the MRS B2B Network, a special interest group that encourages best practice, networking and knowledge sharing.
