ITV Agile Research Framework 

Find out how our agile online research framework became pivotal to the launch of ITV Player. 

ITV Player is the flagship, on-demand web service from ITV. When the media giant approached us, they required a research solution that would support internal development - adhering to a strict deadline whilst providing regular, actionable feedback. To ensure we were able to meet the project needs and integrate directly with the ITV development team, we developed a unique agile insight framwork.

This framework was crucial to delivering the iterative insights that teams needed. Using a combination of qualitative & quantitative tools, we were able to pinpoint problem areas and provide rich opinions that supported  statistical data. The changes made were them integrated into the next round of research to ensure that feedback was built consistently and constructively. Read the case study to find out how:

  • Why our consultative approach helped ITV succeed
  • How to develop an agile framework for iterative insight
  • The best way to integrate research into development teams
  • The role of online market research in web development