Explore the key challenges and considerations to building the perfect market research toolkit, including team skillsets, business objectives, funding and more. Even with a massive amount of choice, there are boundaries in place to help insight teams choose the right tools for them.
With each new technology and innovation, there are new tools that spring up ready and waiting for insight teams to make good use of them - but how do insight teams choose between the sheer range and amount of tools available to them at any one time?
Each tool has the potential to revolutionise research processes, enhance efficiency and drive the generation of truly actionable insights, when applied well. Building and maintaining research technology stacks is a full-time job for insight experts, and when the tools they have start to become a drain on resources, that's when it's time to look for new ones.
The benefits of choosing the right tools outweigh the costs of getting it wrong - market research tools, while designed with specific tasks in mind, can be used in conjunction with others to create new and exciting research activities that fulfil the objectives of research briefs. . Download this free whitepaper to: