The Pillars of Consumer Trust in Online Market Research

Find out the four crucial pillars to earning and maintaining consumer trust in online market research: data transparency, research engagement, consistent communication, and insights activation. 

Consumer trust, as many brands can attest, is hard won and easily lost. However, it is the fuel on which the insights industry survives on, as without consumer trust, the data we receive from consumers will be either surface-level or grossly inaccurate. 

However, from studying brands throughout the years, we have been able to discover the attributes that win over consumers, encouraging them to lower their guard and form positive bonds with us based on mutual trust. From data transparency to thoroughly engaging research, we have the power to create memorable experiences and bonds that provide high-quality data and mutual satisfaction. 

Explore this new whitepaper and discover the four pillars necessary to encourage consumer trust in online market research. Download this free whitepaper to:

• Learn how important it is to be honest about your data security processes and usage
• Explore the ways in which to make research engaging to encourage high-quality data generation
• Know the difference between consistent communication and constant communication
• Understand how important insight activation is to consumers as well as businesses