Did you miss out on our exclusive Customer Salience Masterclass with AURA? After the great success of our two AURA Masterclasses on Customer Salience, we have decided to roll it out to everyone who could not attend the original two classes through a special one-off online webinar. This is your chance to learn the 4C framework that drives better decision-making in businesses.

Tune in to the webinar on Thursday 7th December at 1:30pm (GMT) to take part in an interactive introduction to embedding customers and insight into business decision-making that has been rated 9.2/10 by previous AURA Masterclass attendees.

As a measure of marketing performance, there are few metrics more potent than salience. The more likely a consumer is to think about your brand in a purchase scenario, the more likely they are to buy. It is that simple. But for researchers, there is another question we must ask. How likely are your stakeholders to think about customers when making business decisions?

To build a customer-centric and data-driven culture - that habit is vital. In this online event, join FlexMR to explore how the intersection of decision science, innovation and insights empowerment can supercharge your brand success in the form of our new strategy: Customer Salience.

Hosted by Maria Twigge, we will take a deep dive into the science of decision-making, the role of insight teams in building a thriving company culture and how to give market research a seat at many tables.

Key Takeaways:

• Discover the power of Customer Salience
• Understand how to supercharge your business strategies for ensured success
• Explore ways in which to permeate insights thoroughly throughout a business

Visit the Eventbrite page now or reach out to your FlexMR Account Manager to get your free ticket to the webinar and learn about Customer Salience.

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.