Resources | FlexMR

Customer Salience Summit: On-Demand

Written by Emily James | 01 October

The 2024 Customer Salience Summit was a one-day hybrid event exploring how insight teams can deliver long-term value and create cultures of customer-centric decision-making. Access the on-demand recording now to watch the Summit now.

FlexMR hosted an exciting and diverse range of keynotes, client-side panels and interactive workshops, complete with valuable opportunities to connect and learn directly from fellow attendees. Both online and in-person, we dissected the challenges facing the market research and insight industry today, the intersection of data, customer experience and driving marketing success - plus much more.

Our experts investigated and explored how client-side research teams can use marketing fundamentals to deliver long-term value, create a culture of customer-centric decision making and solve some of the most pressing challenges in modern business.

Session Format Speakers Description
An Introduction to Customer Salience Presentation Paul Hudson How often do your decision-makers think about customers? That's the question behind Customer Salience, borrowing from well-known marketing strategy to align insight teams around a powerful goal.

 

The Connected Voice of the Customer

 

Presentation Susannah Spencer, KPMG Nunwood A deep-dive into the technological and behavioural and trends impacting customer experience and market research from the CX specialists at KPMG Nunwood.
Going Beyond the Impact of Insight Client Panel

Charlotte Duff, FlexMR

Liz Lamb, cardfactory

Rachel Chalke, Confused.com

Stuart Hotchkiss, British Gas

Hannah Fisher, Saga

In our first panel, a roster of experienced clientside insight leaders will discuss and evaluate the various ways to extend the life of your insight, from creative comms to new organisational structures and beyond.
What It Takes to Make Insight Famous Presentation Lucy Davison, Keen as Mustard Marketing
Join Keen as Mustard for an enlightening session on the tips, techniques and tools you can use to make your insight famous and drive long-term, strategic value.
The Secrets to Community Building Presentation Dan Knowles, Northern Reach How can you cultivate a community of customer-centric decision makers? Learn how to develop a thriving ecosystem of innovators in your organisation, connected to and constantly learning from customers.
Curiosity Workshops Workshop

Charlotte Vicary, The Customer Closeness Company

An interactive session that invites you to explore the stages in building a culture of customer curiosity – Questions, Actions and Impact.
Creating Customer-Led Transformation Client Panel

Chris Martin, FlexMR

Debra Walmsley, IMA

Iain Stanfield, Specsavers

In this fireside chat, we'll speak to clientside experts with experience driving customer-led transformation, and put your questions to them.
Succeeding in the Age of the Customer Presentation Danny Russell, Paul Hudson In the final session, we'll summarise how research and insight professionals add value in an increasingly fractured and technology-driven world, highlighting the role of strategy, communication & culture-building.

Sign up now for immediate access to all 8 sessions. You'll get the inside edge on and multiple perspectives on how to put the customer at the centre of decision making. You'll also see a range of experienced clientside panellists discuss  the new frontiers of strategic relevance. Sign up now using  the form on this page to:

  • Learn directly from a range of industry experts from FlexMR, KPMG Nunwood, British Gas Business, Northern Reach, Saga, Specsavers, and more.
  • Explore the different paths to and requirements for Customer Salience
  • Gain better understanding of the 4C Framework in action
  • Watch how Customer Salient organisations thrive in their respective industries