FlexMR Sponsor MRS Data Driven Insights Conference 2024

FlexMR is proud to sponsor another great Market Research Society (MRS) event, the virtual Data-Driven Insights 2024. This is a yearly online event and consists of a day of case studies and discussion that will demonstrate how to distil actionable insights from an infinite number of data points captured across multiple datasets.

The MRS aim to help insight experts explore the complexities and possibilities of blending different types of data and find out how to land data-led insights with stakeholders in a highly accessible and visual way. The case studies showcased this year feature award-winning data-driven insight projects from Pinterest, the BBC, BBC World Service, Macmillan, and Formula-E.

If you missed this event, it is still available on-demand. Sign up here to learn how other global brands are using data-driven insights to lead transformative initiatives and examine how to:

• Blend multiple datasets including customer data, social listening data and search data to maximise customer acquisition and value
• Use spatial analytics, first-person event-based data and social data to provide on-the-go insights into physical environments and real-life events
• Deploy AI for dynamic brand learning and predictive insights
• Develop self-serve platforms and visual storytelling techniques to maximise stakeholder engagement with data-driven insights
• Build a novel hybrid segmentation methodology for fuller customer understanding

About the Data Driven Insights Conference

The MRS Data Driven Insights conference is an online only event that includes speakers from PepsiCo, Formula E and Pinterest. It aims to demonstrate novel approaches to data driven strategy and inspire research teams to blend multiple sources. This year's conference boasts award winning case studies and exciting new panels.