Online qual is an important way of complementing statistical data with complex, nuanced and emotive consumer opinions.
Online qualitative research can appear daunting at first. There are a broad variety of tools and tecniques that can be applied to gather qualitative data - from smartboards and scrapbooks for visual feedback to focus groups and question boards for group conversations.
Using these tools in creative and inspired ways can lead to hidden insights, help understand complex consumer sentiment and bring the voice of customers into a business.
In this three-part email series, delivered over the course of a week, we'll run you through the basics of how to get started with online qual methodologies. We provide practical examples of projects and highlight real-life use cases throughout:
Day #1 - An introduction to basic online qual tecniques and tools
Day #3 - Information of additional and supplementary methodologies
Day #5 – Examples of simple and easy-to-start online qualitative projects
To sign up, simply fill out the form on this page and you'll receive the first email within a few minutes. You can also view the full list of available InsightHub email courses here, or click visit our Help site where full documentation is available.