Qual 360 Europe 2017
We are excited to announce that FlexMR CEO Paul Hudson will be speaking at Qual360 Europe 2017 on the topic of To Bot or not to Bot – Demonstrating how AI can bring Big Qual to Life.
Join Paul and Edvin Babic, Head of Firefly Millward Brown, Kantar Millward Brown in the great bot debate. As technological opportunities continue to expand, they ask whether the ultimate automation can be achieved: Can a chatbot take the place of a human qual moderator and truly enable ‘mass qual’ by scaling today’s sample sizes exponentially. Key takeaways include:
- Understanding how brands and qualitative research can use chatbots to their advantage
- Exploring how online chat functions can facilitate en masse qualitative data gathering
- Evaluating non-human moderation in qualitative research; effect on participants
The implications for chatbot use in online qual are vast impacting participants and researchers alike. Be prepared, let’s do it right. And, of course, once again we are also excited to be presenting alongside a fantastic line-up of agencies and brands. Some of the talks we are really looking forward to include:
Update: Session Recording
This event has now taken place. A full recording of the seminar can be viewed below, on YouTube or the Qual 360 website.
About the Qual360 Europe Conference
The 7th annual Qual360 Europe 2017 will take place in beautiful Amsterdam on February 15 and 16. Confirmed speakers include representatives from Coca-Cola, Dorel, Havas Media, Unilever, Pernod Ricard, General Mills, Arla Foods, Bosch and many more.
With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.
This year, Qual 360 Europe 2017 will be held at the DoubleTree by Hilton in Amsterdam on 14 - 16 February 2017. Tickets cost €895 per delegate, however FlexMR clients and partners are eligible to receive 20%. Form more information on this, please contact your account manager.