Qual 360 North America 2017
Further to his thought provoking debate: To Bot or not to Bot alongside Kantar Millward Brown at Qual360 Europe in February of this year, we are delighted to announce that FlexMR CEO Paul Hudson will be making a double appearance at Qual360 North America in April.
Join Paul in Washington D.C. to delve into one of the most compelling frontrunners in the technological market research race today – automated chatbots. Key takeaways include:
- How online chat functions can facilitate qualitative data gathering en masse
- The effect of non-human moderation on participant interaction
- The need for a meta-moderator in large scale qual
- What can we expect as AI technology develops further
Panel Discussion: The Rise of the Machines - Friend or Foe
Shortly after his chatbot talk, Paul, Rob Cartwright (American Cancer Society), Tom De Ruyck (InSites Consulting) and Julia Czaja (Grubhub) will embark on a hot topic panel discussion: The rise of the machines - Friend or Foe? A huge question on the lips of every insight professional. Discussion highlights include:
- Assessing the potential of AI to better understand, connect with, and create experiences for consumers
- Questioning the possibility and prospects of teaching AI programs empathy and other emotions
- Understanding whether AI can help understand social profiles, movement, weather, and behavior
Preparing for Big Qual
Qual360 Europe was an exciting mix of client case studies, interactive workshops, new methodologies and the latest in research technologies and with an equally inspiring line up of speakers scheduled, Qual360 North America promises to be just as insightful. Some of the partner talks we are really looking forward to in Washington include:
Update: Session Recording
This event has now taken place. A full recording of the seminar can be viewed below, on YouTube or the Qual 360 website.
About the Qual360 NA Conference
Qual360 North America 2017 will be held at the Gallup World Headquarters on 5 and 6 April in Washington D.C. Confirmed speakers include representatives from Facebook, AOL, Dow Jones, Fitbit, GM, Capital One, McCormick, United States Census Bureau, Target and many more.
With conferences held in Europe, America and Asia, Qual360 caters to the qualitative research community with dedicated, local events in a global context. This unique concept allows for a diverse range of participants and topics at each conference, offering local trends as well as a global perspective. International experts from all parts of the world participate in Qual360 every year.
This year, Qual 360 North America 2017 will be held at the The Gallup Building in Washington DC on 5 - 6 April 2017. Tickets cost $895 per delegate, however FlexMR clients and partners are eligible to receive 15%. Form more information on this, please contact your account manager.