This next roundtable event by FlexMR will be an event of two parts: in-person and online. On 30th November, the event will kick off with the virtual part of the roundtable held on Zoom at 2pm and will last approximately 75 minutes. Then on 1st December, the second in-person part of the roundtable event will commence at 1:30pm, in Birmingham, UK. Both parts of the interactive discussion will be hosted by FlexMR’s Research Director, Maria Twigge.

Both parts of the roundtable will be invite-only, however, we will be publishing a summary of the discussions after the fact to share the valuable experience-led insights discovered within the event. The topic we shall bring to the table in both parts of the event is industry approaches to agile and efficient research.

Driving Better Research, Faster

Every market research experience is unique. Whether it’s structured or agile, long or short term, surface-only or in-depth, the research experience needed will depend entirely on the resources available and the level of skill the researchers and stakeholders have.

Agile research is a topic that has been afforded special attention in the last few years, with good reason. With efficiency being a primary goal for insight teams, agile has proven to be a key methodology for efficient research on an evolving time and resource basis. Many insight professionals have had some experience with agile research in one form or another, but because of agile research’s unique ability to morph into whatever the insight team needs it to be, learning from each other is the only way we can understand the power and concept of agile.

While agile is a good way to conduct efficient research, it isn’t the only way. There are ways to create efficient research without agile elements, and that is one of the topics we will be discussing at this latest roundtable event.

Key Takeaways

• Explore the different approaches to agile research
• Understand how to make market research more efficient
• Discover practical knowledge from insight practitioners across industries

If you would like further information about this event, please reach out to your FlexMR account manager, or email chris.martin@flexmr.net

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.