Focus GroupMR Tool Demo
Online, real-time focus groups remove a number of barriers that are often present in face-to-face methods. Better audience representation can be achieved through access to global participants, and sessions can be set up quickly – streamlining the qualitative research process.
Focus GroupMR is purpose built to facilitate individual and group conversations in real-time. Video and text chat options offer unparalleled flexibility, supported by a range of interactive features that engage participants. Participants take part in a fully branded experience, while moderators have control over stimuli, observation rooms and more. Project organisation and role settings can also be used to effortlessly connect key business decision makers to the conversation.
Stakeholders and decision makers can watch both types of session from a virtual observation room that includes a private chat facility. Hosts liaise between moderators and observing stakeholders to actively facilitate engagement.
- Create video and text-chat focus groups from one easy-to-use interface
- Clients and stakeholders have access to a virtual observation room to watch live sessions
- Supports visual stimuli, topic guides, interactive questions and one-click export of transcripts & video streams
See Focus GroupMR in action
In this short video, FlexMR CEO Paul Hudson introduces Focus GroupMR and walks through the key features that make it a versatile addition to the InsightHub suite.
For a one-to-one, personal demonstration of the Focus GroupMR research tool - fill out the form on this page, and a member of our team will be in touch.
“The power of visual connection has never been more apparent. Focus GroupMR helps firms keep in touch with their customers in the way that best suits their needs.”
- Paul Hurst, Software Developer at FlexMR