---
title: The Customer Salience Calculator
description: Insights empowerment helps research teams achieve a culture of customer closeness by addressing the three core pressures of efficiency, reach and influence. How far along the journey towards insights empowerment is your team?
image: https://resources.flexmr.net/hubfs/CS%20Calculator%20Image%20%281%29.png
---

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# Resources

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[Calculators](https://resources.flexmr.net/tag/calculators)

# The Customer Salience Calculator

![](https://resources.flexmr.net/hubfs/CS%20Calculator%20Image%20%281%29.png)

Customer salience is all about making sure your customers are kept front of mind whenever a business decision gets made. 

If that sounds like something you'd be interested in, our [Customer Salience Summit](https://www.eventbrite.co.uk/e/customer-salience-summit-2026-registration-1755319781719) on 6th  October 2026  brings together 250+ marketing and insight professionals to explore exactly that.

### What's your customer salience score?

For now though, want to find out how far along the customer salience journey your organisation is? Take this quick interactive quiz to learn more and get a personalised result straight to your inbox. It only takes a minute and you might just walk away with something extra too.

To use the calculator, simply rate how much you agree with the three statements presented in each section on a scale of 1 (Strongly Disagree) to 5 (Strongly Agree). Give it a go today to find out your score.

#### About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.

[View All Resources](https://resources.flexmr.net/)

### For press enquiries

To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455.

### Arrange a meeting

We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455.

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