Focus GroupMR Interactive Demo
Focus GroupMR is purpose built for real-time video and text chat. Capable of supporting IDIs and group sessions in both formats, the tool provides a versatile, flexible space for researchers to connect with customers and consumers alike.
By using the interactive wireframe below, you can explore Focus GroupMR in detail – without signing up for a trial platform. Discover the simple, intuitive UI that enables stimuli to be shared, clients and observers to watch in real time and other research tasks to be brought into the group. To get started, you’ll need to accept cookies from Adobe, and click the Start Video Session button in the top right.
Real-Time Video and Text Chat
This demo takes place at the start of a video focus group session. Prior to this step, participants will have been selected, invited and have completed any pre-tasks that have been assigned to them. Additionally, before the video session is opened by the moderator – participants will be placed into a waiting room which can be fully branded.
The interactive mockup is based on the view of the focus group moderator. Participants will see a slightly more streamlined screen which simplifies the experience of taking part. Within the tool, host and observer roles can also be assigned. Observers are able to watch from behind a virtual, two-way mirror. Hosts act the liaison between observers and moderators.
After clicking the Start video session button, you’ll see the three tabs on the tool come to life. In the first, you can see the video feeds of all participants. By swapping to the Chat tab, you’ll be able to communicate with participants via text. This can be especially helpful at the start of the session to make sure people are comfortable and have their camera and microphone set up. Finally, in this box, the My Video Feed shows your own video and provides the ability to mute your audio.
In the box on the top right section of the screen, the moderator is able to view a list of all participants. Hovering over any name brings up a quick overview of the demographic profile (please note this feature is not included within the mockup). It is also possible to add and remove members from the focus group here. By switching to the polls tab, the moderator can show a quick poll question to the participants, instantly see feedback and share it.
Finally, the section on the bottom right showcases how easy it is to add visual stimuli to the session. Stimuli can be either image or video based. Once the session has concluded, simply click the Close focus group button at the top of the screen to end the discussion for all members.
If you click on a non-interactive area of the mockup, any areas that you can click on in the current screen will be highlighted and flash blue.
Our interactive demos provide a space to click through and explore the basic functionality of each tool within the InsightHub platform. These offer a representative example of the screens and features – helping you become accustomed to the layout without the need to sign up to a trial platform. Some sequences have been shortened and the content used within these demos are based on our mock consumer goods, financial service and fashion brands.
To book a personalised demonstration, please fill out the form on this page. Alternatively, for more information about pricing – download a copy of our rate card.