Explore how Irwin Mitchell built a panel of business professionals on InsightHub to generate insights that the team could use to develop and launch new propositions to support their clients as they create their own Environmental, Social and Governance strategies.
UK-based legal and financial advisors, Irwin Mitchell, are the largest full-service law firm in the UK, with a range of clients from private individual clients to business legal teams. They have achieved numerous awards and pride themselves on giving the best possible advice drawn from deep knowledge and expertise in their field - and to keep their services relevant to their clients, they needed to understand exactly what their clients' struggles were.
One of the trickiest, but crucial, areas of enquiry was the current knowledge surrounding ESG strategies. ESG strategies, while important to many companies, are rarely built to the standard needed to convey confidence and determination to fulfil their pledges.
So, Irwin Mitchell partnered with FlexMR to conduct research with a panel of keen business professionals into current ESG strategies, and opportunities for better education, deeper knowledge, and enhanced support services for building better ESG strategies. Read the study to find out:
- How Irwin Mitchell created impactful services for their clients
- How to engage participants in a long-term project using both qualitative and quantitative methods
- How to dive deeper into participant discussions to tackle sensitive topics and uncover unexpected but impactful insights
- The value of a multi-phased research programme in the development of truly useful products and services