Insight Platforms has published an article written by FlexMR's Content Manager, Emily James, entitled How to Effectively Manage Complex Research Schedules. In this article, Emily details what constitutes a 'complex' research schedule and delves into how insight experts can effectively manage complex research schedules.
Complex market research seems to be only getting more complex as we take inspiration from other industries and add new tools to our ever-growing arsenal. So how do we manage these new complex schedules?
As we incorporate tactics from other industries and add more elements into already complex research schedules, there are still more that we haven’t yet fully embraced that could revolutionise the way we work. For example, while there are a multitude of research-based artificial intelligence tools out there, their implementation is still met with an amount of trepidation that we cannot fully alleviate without a widespread fundamental knowledge of how these tools work.
While these tools take over the extraneous tasks, insight teams can focus on navigating complexities and embedding more useful tactics from other industries that will help them keep complex research schedules on track. An example of this would be to see if we can use sprint reviews to revolutionise the research experience, and take the onus off traditional debriefs as the main channel for insights communication.
All of these new changes and additional tools mean we have more time to communicate with stakeholders and attempt to spark a culture of Customer Salience in their organisation. With some automation and new practices employed, these complex research structures might just leave insight teams with a few more minutes to work on educating stakeholders on the power of insights, laying down the right foundations for a more customer-centric culture, and embedding insights within the heart of decisions made across the stakeholder organisation.
Read the full article on Insight Platforms to learn more about how to manage complex research schedules.
Insight Platforms is the leading online resource for learning about digital research tools. The company has their own directory of over 700 market research suppliers in over 30 categories from A/B Testing to Visual Analytics; and also boasts a myriad of blogs, guides, independent reviews from experts in product research, consumer insights, social intelligence, customer experience and digital analytics.