For Immediate Release: 02/11/21.
The accreditation is a mark of research excellence, demonstrating the firm’s commitment to quality insight, data compliance, research talent and high professional standards.
The Market Research Society (MRS) has accredited insights empowerment company FlexMR as a Company Partner. The accreditation recognises, and validates, that the FlexMR research team operate to the highest of professional standards. By becoming a Company Partner, FlexMR renews and furthers its commitment to best practice, ethical research and insight excellence.
Commenting on the announcement, FlexMR CEO Paul Hudson said, “We are pleased to re-affirm our commitment to upholding the value of quality data in driving informed decisions. As the insights empowerment company, it’s important that we deliver the best technology, research services and consultative guidance to all our clients. Now that dedication is backed by one of the strongest codes of conduct and rigorous sets of professional standards in the world.”
As a Company Partner, FlexMR agrees to maintain and uphold the MRS Code of Conduct. This code has, for 60 years, been the foundation of good research. The cornerstone of Company Partner accreditation, the code clearly and fairly sets out the professional standards that all research practitioners must maintain. In addition to general rules of conduct, the code outlines standards for: commissioning and project design, client confidentiality, working with children and vulnerable groups, research incentives, data collection and consent, insight reporting and more.
FlexMR Head of Operations, Gareth Bowden, added, “Becoming an accredited MRS Company Partner is a reflection of the hard work and experience of our research team -who constantly strive for the highest quality and most impactful results. We are proud that these efforts have been recognised and are now underpinned by the hallmark of professional standards in market research. As we continue to grow, this accreditation will help us to continue to empower our clients and activate insight in a meaningful, accessible way.”
The Market Research Society is a member of EFAMRO, the European Research Federation, and the Global Research Business Network. The FlexMR team look forward to working with the MRS, their partners and associated networks to contribute to the future quality standards and direction of the insights industry.
About FlexMR
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.
