--- title: FlexMR to Explore Customer Closeness at Consumer Qual Summit description: Join us at the MRS Consumer Qual Summit to learn how FlexMR have transformed complex qualitative insight into works of art that stick with stakeholders, developed customer closeness programmes that stimulate action and built the next generation of collaborative research technology. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/maria_charley_mrs_consumer_qual.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. 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This online conference places customers front and centre. And at 1:30pm, that’s exactly what we’ll be doing. In a presentation that draws on an important parallel between marketing and research, we’ll examine how insight professionals can build a culture of customer salience to put data at the heart of every decision. In particular, the presentation will draw on creative uses of storytelling and presentation formats. We’ll share how FlexMR have transformed complex qualitative insight into works of art that stick with stakeholders, developed customer closeness programmes that stimulate action and built the next generation of collaborative research technology. FlexMR are the primary sponsors of the Consumer Qual Summit, in which you'll also be able to hear how **KFC** is blending mobile ethnography with behavioural science to enhance customer experience, The **Department for Transport** is combining creative qual with neuroscience to unlock consumer views on new technologies, **M&S** is turning to qual to support big, strategic decision making, **Southern Water** is using collaborative qual to tackle complex societal issues and influence behaviour change and much more.  There will be further presentations from The Reuters Institute of Journalism, Greene King Pubs, Unilever and KIA. The summit will be chaired by Tom Woodnutt of Feeling Mutual. #### Key Takeaways - Inspiration for your next high-impact qualitative project - Understand the role of qual research in customer closeness - Creative ways of closing the feedback loop and influencing culture - Methods for building a culture of customer salience in your team *To learn more about the session and sign up for the 2023 Consumer Qual Summit, visit the MRS website *[*here*](https://www.mrs.org.uk/event/conferences/consumer-qual-2023)*.* About MRS B2B Summit Sometimes, only qual-led research programmes can deliver the agility and depth of insight needed to thrive in a consumer landscape which is shifting faster than ever before. Join MRS online to hear how creative approaches to consumer qual across FMGC, hospitality, utilities, media, transport, and retail are supporting brands to understand, communicate and serve consumers better. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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