Through Customer Salience, stakeholders stand a better chance of making the right decision every time. However, there are numerous persistent challenges that stand in the way of Customer Salience strategies, some that insight experts have battled with for years and some that are just starting to show on the radar. Navigating and overcoming these challenges is crucial, and yet it is hard to know where to start.
In the pursuit of any new strategy, there are undoubtedly risk and obstacles that require thorough investigation before attempting to overcome. Each business and stakeholder will face a series of broadly applicable and individualised challenges that stand in the way of achieving Customer Salience, but there are ways in which these can be mitigated.
In the pursuit of Customer Salience specifically, insight experts can expect to face challenges such as: understanding the prevalent decision-making processes undertaken throughout the organisation; identifying the prevailing inaccurate customer perceptions embedded within the current company culture; the lack of stakeholder engagement; and keeping up with existing research schedules at the speed of business.
Once identified, the task of navigating these challenges then follows. Understanding where your strengths lie, which painpoints need eradicating, and which resources are at your disposal are just three places to start to build your own unique Customer Salience strategy. Download the whitepaper now to find out: