FlexMR Announce Formation of New Client Advisory Board

For Immediate Release: 21/07/2021. London, UK.

The FlexMR Client Advisory Board is comprised of senior insight professionals who are united in the pursuit of better partnerships. The board represents a diverse range of sectors and research interests.

Each member of the board brings valuable perspective on the insights industry, future challenges and emerging opportunities. These opinions, perspectives and input will be fed directly into the FlexMR management team and guide strategic decisions.

The FlexMR Client Advisory Board is a small, invite-only group of insights professionals who meet once per quarter to discuss important industry trends, new challenges and hopes for the future of research. These discussions are fed directly into FlexMR senior management decisions and help the team understand how the agency can better serve its roster of international clients. The founding members are:

• Sarah Isherwood - Head of Marketing Strategy and Guest Experience at Marston's. Over the course of a storied career, Sarah has led marketing, brand and insight teams. She has worked with multiple food and drink service brands, including Mitchells & Butlers, Stonegate Group and Marston's. She is CIM qualified and has acquired an invaluable wealth of knowledge about strategic planning, pricing strategy, brand development and guest experience.
• Nick Watt - Associate Director of Strategy & Business Development for Lexis Nexis Risk Solutions Group. Nick is a customer insight and strategy professional working in the Data Services division of RELX Group - a FTSE 100 & FT Global 500 company. He is responsible for working with the group's Data Services businesses to leverage customer/market insight that accelerates growth and product innovation strategies.
• Emma Baxter – Head of Research for the Coventry Building Society. Emma has worked in research for over 20 years at various banks, building societies and agency-side at Millward Brown UK. At Coventry Building Society, Emma has set-up a research team from scratch which is responsible for customer, B2B and employee research. She has created a research panel of 6,000+ engaged members who regularly pilot new ideas and propositions, and a real-time customer experience reporting dashboard.
• Charlotte Dunsterville – Chief Consumer Officer for Sure Telecom. Charlotte is a Customer Experience specialist with marketing and sales experience and an operational background. She is an experienced executive board level director, balancing customer and commercial priorities. Charlotte has previously worked for BT, Orange, Batelco Group and as an independent CX consultant prior to her role with Sure Telecom.

All members are united in the goal of building better working client-agency relationships and helping the FlexMR team deliver more impactful products and services that ultimately affect business outcomes. The board is chaired by Paul Hudson, FlexMR CEO and has been created to foster purposeful connections.

Paul said of the board, “We hear constantly that insight teams want closer connections to their research partners. The FlexMR Client Advisory board enables us to stay close to the strategic challenges that our clients, and the wider industry, are facing. It brings an important perspective to the business and feeds directly into our decisions.”

Maria Twigge, FlexMR Research Director, added, “The FlexMR Client Advisory Board is a fantastic opportunity to help shape the continued success and growth of a key insights partner. As a management team, we greatly value the direct understanding the board provides us with. It is just one of the ways we practice what we preach – by putting clients at the heart of our strategic decisions.”

About FlexMR

FlexMR is a technology led market research agency that helps brands inform every decision with relevant insight. We believe access to a powerful mix of qualitative & quantitative tools, all in one place, enables marketing teams to maximise return on research budgets and gain a competitive edge in the global marketplace. Our team is committed to providing the technology, expertise and vision to deliver insight capable of making a real, tangible difference.