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Emily James Discusses Social Media Intelligence in Quirk's Newsletter

Today on 20th May, Quirks has sent out an e-Newsletter that contains a contribution from FlexMR’s Marketing Content Writer, Emily James, entitled Seven Mistakes to avoid when fitting Social Media Intelligence into Research Strategies.

Social media intelligence is a tricky research area to navigate if you don’t know what you’re doing. Earlier this month, Emily outlined how to fit social media intelligence into active research schedule in her blog, which was the launching pad of this article.

There are many benefits to social media intelligence, such as almost unlimited access to every consumer in the world, as well as a platform in which to view competitor strategies play out. But there are negative aspects of social media that need to be considered at all stages of the research experience. The beauty of social media is that it allows both members and brands to invent and reinvent their public image at whim, which means that there is a danger of inauthenticity prevalent within all social media platforms that can carry over into the research and resulting insights.

Seven Social Media Mistakes to Avoid

So, with this firmly in mind, Emily has researched and produced a list of seven mistakes that researchers need to avoid when fitting social media intelligence into active research strategies:

  1. Not Knowing the Different Facets and Capabilities of Social Media Research
  2. Misaligning Active and Social Media Research Objectives
  3. Not using the Right Social Media Platforms
  4. Being too Wary of Reinvention and Perception
  5. Ignoring Social Media Research Best Practices
  6. Mimicking Competitor Strategies
  7. Failing to Use the Social Insights to their Full Potential

The role of a researcher is not an easy one. With the emergence of so many different research methods it can be hard to keep track of all the techniques and best practices for each method; especially with social media being so very public by its very nature, there can be strong consequences for any mistakes that happen due to a lack of understanding or inattentiveness. The goal of this article is to help researchers minimise any mistakes and allow brands to strengthen their social media strategies by writing about the most damaging mistakes a researcher or business can make. The full article can be read on the Quirk’s website.

About Quirk’s Marketing Research Review

For 30 years Quirk's Marketing Research Review has been providing practical applications in marketing research. Their mission is to be the marketing research information source for those that conduct, coordinate and purchase research product and services. Today, they have over 60,000 subscribers in 110+ countries. They also offer the Quirk’s e-newsletter: Quirk’s Daily News Queue, which provides research and insights news on the go; and their robust and dynamic Website, launched in 2016 receives nearly 1.3 million visits each year.

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To discuss press and media enquiries please contact Christopher Martin, FlexMR Chief Marketing Officer, by email at chris.martin@flexmr.net or via telephone on 015395 65455.

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