As part of the Quirk's London Event on May 3-4, FlexMR Non-Executive Advisor Danny Russell will be posing a challenge to the market research industry. How do we adapt to the new world of work and build the influence of insight in our current, complex reality?

An experienced industry veteran, Danny is the former marketing strategy director at Sky, who has held senior positions at Boots, Kraft Foods, British Airways, PaddyPower and O2 Telefonica. He will be bringing his experiences from these positions to life on stage, combined with data on the science of decision-making and a new model for turning research into  action. 

The FlexMR team will also be exhibiting at Stand 205. Speak to us to find out how we're helping top research, marketing and product teams empower insight and inform key business decisions.

The New Rules of Engagement

The world of work has changed. Recent data suggests the changes brought forward by the COVID-19 pandemic are here to stay. Today, more than 50% of all U.K. office workers have a hybrid or remote schedule. That fact alone is changing the way that research and data impact decision-making. No longer can we rely on memorable presentations and carefully crafted reports to be the cornerstones of customer influence.

In order to adapt to working environments that are built on flexibility and individuality – we must re-learn the lessons of the past in order to find new ways to put insight at the heart of commercial decision-making. Join Danny Russell, former marketing strategy director at Sky, and advisor to several agencies, to explore the intersection of age-old principles and new technologies that are empowering informed decisions in this new, hybrid reality.

In this session, you’ll gain an understanding of the complex challenges researchers face in engaging decision-makers and building long-term influence in a post-pandemic world. You’ll discover lessons, based on tried and trusted principles, to help drive informed decisions across your organization And we’ll share examples of new technologies and methods that can facilitate insight-driven cultures in hybrid and remote teams.

Find out more about the session and book to join FlexMR at Quirk's London here.

About Quirk's London

For over 35 years, Quirk’s Media has been dedicated to promoting the understanding, use and value of marketing research and customer insights across all industries. The London event is a two-day gathering of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research.