--- title: Meet the FlexMR Team at Quirk's London 2025 description: Meet FlexMR at Quirks London 2025 to learn about overcoming the Customer Gap and creating lasting competitive advantage through customer-centric decision-making. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/flexmr_quirks_london_2025.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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FlexMR’s CEO, Paul Hudson, will be attending the event as a speaker, and will take to the stage at 11:30am on Thursday 8th May to [discuss](https://thequirksevent.com/london-2025/sessions/mind-the-gap-how-customer-salience-transforms-commercial-outcomes/) the prevalent challenge of the ‘Customer Gap’, how it impacts insight experts in all industries, and how we can create lasting competitive advantage in stakeholder businesses. Maria Twigge, Muneera Belim and Michael Connor will also be attending the event to network with other industry professionals in the other fascinating talks and at the dedicated FlexMR booth (211). As well as participating in the fascinating discussions and connecting with industry professionals, the FlexMR team will be taking advantage of the opportunity to meet with clients who have also attended the Quirk's event and conduct a London-based [Client Advisory Board](https://resources.flexmr.net/new-flexmr-client-advisory-board) meeting. ## Solving the Customer Gap Quirk's London 2025 The Customer Gap is a crucial issue impacting all insight experts in all industries, with very few managing to overcome this challenge to create a lasting culture of Customer Salience in their stakeholder organisations. Due to this challenge, UK customer satisfaction scores have been in steady decline, and less than 15% of executives believe their organisations are achieving their customer-centric goals. In his Quirk's presentation, Paul will outline how the gap between belief in customer focus and measurable customer outcomes has not been caused by a lack of research into consumer decision-making, but rather by the overlooked role of organisational decision-making. Overcoming this gap requires a return to marketing fundamentals, a closer and lasting connection to customers, plus decision-making practices that prioritise customer-think over company-think. Creating a lasting competitive advantage doesn’t simply rely on a better understanding of customers. It must be complemented by a robust, inward-looking understanding of how businesses make customer-centric decisions. *Key takeaways:* - An understanding of how insight drives organisational strategy. - Practical tools for creating customer transformation. - Best practices for overcoming company-think. If you’re attending Quirk's London too, don’t miss the chance to learn more from Paul about how you can overcome the Customer Gap and develop new ways for organisations to build high levels of Customer Salience. And make sure to stop by to meet the FlexMR team at Booth 211 to talk all things insights, market research and Customer Salience. ## About Quirk's London [Quirk’s London](https://thequirksevent.com/london-2025/) is a two-day gathering of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively Expo Hall forms the center of the action. With ample networking opportunities and a fun, collegial atmosphere, Quirk’s Events are designed to be inclusive and collaborative. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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