FlexMR is delighted to be both attending and speaking at Quirk’s London 2026, taking place on 6–7 May. Visit the team at Booth 510 to connect, explore the latest in insight innovation and discuss how to build stronger customer-centric organisations.

During the event, Paul Hudson will take to the stage during the event to present: Decision-Making, Rewired: The Customer Salience Advantage

Today’s customers expect more than great products. They demand seamless, personalised and values-driven experiences. Yet while expectations have evolved, organisational decision-making has struggled to keep pace. Despite widespread belief in the importance of customer-centricity, very few organisations successfully embed it into how decisions are made.

In this session, Paul will argue that insight alone is no longer enough. Instead, organisations must fundamentally rewire decision-making to close the gap between customer understanding and commercial outcomes.

Introducing Customer Salience as a practical framework, Paul will explore how businesses can build decision communities - groups of senior leaders who champion the customer voice, create structured feedback loops and integrate insight into strategic conversations. From customer boards and sprint reviews to intelligence forums and closeness initiatives, this session provides a blueprint for transforming insight into active influence.

Key Takeaways

• A Practical Framework for Customer Salience Learn how to elevate customer understanding to equal footing with commercial priorities.
• A Blueprint for Rewiring Decision-Making Discover how to redesign organisational structures and behaviours to embed insight into strategy.
• Actionable Ways to Close the Customer Delivery Gap Gain practical tools to turn customer voices into meaningful influence and drive commercial growth.

Members of the FlexMR team, including Maria Twigge, Ed Hill and Hannah McGeoghegan, will be attending throughout the event. Join them at Booth 510 to connect with fellow insight professionals, discuss emerging challenges and opportunities, and explore how to embed Customer Salience in your organisation.

About Quirk's London

Quirk’s London is a two-day gathering of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively Expo Hall forms the center of the action. With ample networking opportunities and a fun, collegial atmosphere, Quirk’s Events are designed to be inclusive and collaborative.