There's a common refrain amongst research teams. That our work deserves a seat at the table. That the customer and consumer intelligence that we deliver into a business does not always create the impact that we expect it to. Enter: insight communications. The practice of shaping the medium as much as the message.
But many approaches to insight communication begin too late - only considering how research and data will impact a decision once its been collected. The most forward-thinking teams are taking active steps to shape the brand of the team within the business.
In this presentation, to be delivered at the UK Market Insight Forum on June 2, FlexMR Client Relationship Manager Charlotte Duff will walk you through how we partnered with a leading financial services firm to raise the profile of the team's insight community within the business itself. Using a combination of creative video, clearly communicated benefits, existing programs of internal knowledge sharing, and interactive show-and-tell sessions - this is the story of how insight gets the advantage before research even begins.
Specifically, the session will present a case study which was designed to create curiosity amongst stakeholders, drive appetite for insight, and increase proactive engagement from stakeholders. This helped to drive the research roadmap without increasing the insight team's workload. Ultimately, it will demonstrate how strategies for deepening customer understanding, strengthening relationships, and supporting better decision-making were communicated company-wide.
Key Takeaways
- Creative communications strategies for building the brand of your insight team, research assets and online insight community.
- Strategies for generating stakeholder curiosity, appetite for insight and proactive engagement in order to capture more research requests.
- How to reach across the organisation to deepen customer understanding, stregthen relationships and better support customer-centric decision-making.
FlexMR Chief Sales Officer Maria Twigge will also be in attendance throughout the event and available to discuss how we can support you through our Insight Communications, Customer Closeness, CX and Communities practices.
About Richmond Market Insight Forum
The Richmond Market Insight Forum, now in its 20th year, hosts 120 senior insight and research professionals and 60 research service providers working together to solve today’s challenges. The forum provides the opportunity for senior professionals to connect, fostering relationships that endure and inspiring trust whilst taking part in a CPD-accredited conference programme.
