On 3rd March 2022, FlexMR is hosting an in-person roundtable event where all invited will be exploring the principles of a customer-centric culture. The event will start at 1:30pm, and will take place in Birmingham, UK, hosted by FlexMR’s Research Director, Maria Twigge.
This invite-only roundtable will provide some great interactive discussions on the benefits of and barriers to creating customer-centric cultures in an organisation, and sharing their own experiences on how to implement this culture within a variety of different industries. For those unable to attend, we will be writing up a summary of the discussions that take place, which will be posted on the FlexMR Insights Blog.
Related to a ‘customer-centric’ culture where stakeholders hold the voice of the customer at the heart of key decision-making processes across the organisation, a customer-centric culture is where an organisation embeds insights of all sources at the heart of strategic decisions. With more and more stakeholders realising the importance and power of insights, using them to power positive transformation in their own organisation, there are more opportunities for them to take their efforts to the next level.
Creating and implementing a customer-centric culture inside stakeholder organisations has always been a tricky task, fraught with both tangible and intangible barriers that usually put stakeholders off trying; but the benefits of a customer-centric culture are worth it to the continued success of the business. With potential results such as more successful strategies and better future-proofing opportunities, the risks associated with the transformation are typically worth taking.
Insight professionals in all industries are the best informants for any organisation looking to transform their culture into a customer-centric one, and there are a number of insight teams already leading the change and hold key insights that the rest of us can learn from.
Key Takeaways
If you would like further information about this event, please reach out to your FlexMR account manager, or email chris.martin@flexmr.net
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.