On 17th August 2022, FlexMR will host their next in-person roundtable event where all those invited will explore many approaches to data reporting strategies – old and new, creative and traditional. This roundtable will take place at 1:30pm at the RSA House, London, hosted by FlexMR’s Research Director, Maria Twigge.
In this invite-only event, insight experts from across all manner of industries will be exploring the ways in which they report on data, the challenges they face and the results they’ve encountered with their methods. From this, the discussion will fall onto creative methods of data reporting and the results they stand to gain. For those unable to attend, we will be writing up a summary of the discussions that take place, which will be posted on the FlexMR insight blog.
Data reporting has changed little in the time in which market research has evolved. Stakeholders today still expect the same sort of written reports filled with data tables, charts and graphs that try to communicate patterns within many datasets gathered within a research project. While creativity and innovation has led to many new methodologies and tools in data collection and analysis stages, we are only just starting to tap into the potential of data reporting.
There will always be new types of reporting to uncover, but we will only uncover them through interactive conversations such as those posed in this roundtable event. Every insight expert has had a unique experience of the market research industry, and so will have had many chances to uncover new and different ways of doing things – this results in actionable insights being shared at each FlexMR roundtable event.
In previous roundtables, we have touched briefly on ways in which to share complex and quality insights that truly engage the stakeholders that will take the most away from the research project; from the creative Insights as Art campaign to collaborative, dynamic dashboards that are universally accessible to all stakeholders across organisations, and so much more, talking to other insight practitioners is the best way of finding most effective data reporting method to fit the situation.
Key Takeaways
If you would like further information about this event, please reach out to your FlexMR account manager, or email chris.martin@flexmr.net
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.