Join the FlexMR team on June 10th in picturesque Lancaster for a morning dedicated to creating and activating successful segmentation studies. Scheduled to run from 10:00am until 1:00pm, you'll get the chance to hear from experts in building a market map, defining segmentation axis and getting to grips with target customer segments. We'll also share practical advice for operationalising your research - getting it into the hands, hearts and minds of stakeholders as a key decision-making tool.
Throughout the morning, you'll hear from Paul Hudson, CEO and Founder of FlexMR and Mike Connor, SDR at FlexMR, who will guide you together through a structured set of presentations covering:
Our invite-only roundtables have always provided a great forum for valuable discussion, and this time is no different. After a series of short presentations, the hosts will turn the floor over to you - inviting discussion and debate on how you approach this vital topic in your business. With every attendee holding unique experience, this is often the most valuable aspect of these closed door events, leading to productive exchanges and interactive agendas driven by you.
For those unable to attend, we will be writing up a summary of the discussions that take place, which can be found on the FlexMR insight blog.
Segmentation in marketing strategy refers to the process of dividing a broad market into distinct subsets of consumers who have common needs, characteristics, or behaviors. This enables you to target specific groups more effectively, tailoring products, services, and marketing messages to meet unique demands. By understanding the diverse needs of a market, successful brands are ultimately able to optimise resource allocation, improve customer satisfaction, and gain a competitive advantage.
At its core, segmentation recognises that not all customers are the same. Different people have varying preferences, purchasing behaviors, and levels of brand loyalty. Instead of offering a one-size-fits-all approach, segmentation is the basis of targeting and position - strategic choices which allow brands to focus on the groups that are most likely to respond positively to their offerings. This targeted approach leads to more efficient marketing, higher engagement, and stronger customer relationships.
In this interactive roundtable, we'll go beyond the basics - to demonstrate how you can build effective and meaninful segmentations that guide strategic choices. We'll cross the divide between marketing and research to show and discuss how an integrative process leads to better outcomes for all.
If you would like further information about this event, please reach out to your FlexMR account manager, or get in touch with Paul Hudson via email (paul.hudson@flexmr.net).
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.