Learn all about the the barriers and challenges in place that hinder stakeholder engagement in market research and insights activation. From a simple lack of knowledge to overriding organisational psychology and less-than-practical infrastructure, insight and stakeholder teams can sometimes find it difficult to know where to start to activate insights.
Through the research ages, insight experts have wrestled with data communication and stakeholder engagement in that data. We have tried many different ways of presenting data and communicating insights to stakeholders, and some years ago we found a few ways that worked - presenting raw data with recommendations. This became our bread and butter, but with new technologies, innovations and ways of working, insight reporting has not kept up with the times and lost a lot of traction in the board room.
Data has always contained the potential to revolutionise decision-making processes and dictate the success or failure of a business, but insight teams now need to embrace all opportunities available to them and help engage stakeholders in market research, data and insights, for the good of both stakeholders and insight teams.
So through the power of organisational psychology, new processes and internal infrastructure, and stakeholder re-education, there is a way to help spark stakeholder action with insights. Download this free whitepaper to:
- Discover the barriers to insights activation facing both stakeholder and insight teams
- Explore the power of practical infrastructure and free-flowing, universally accessible data
- Learn how to change the corporate culture to encourage stakeholder engagement
- Understand how stakeholder and insight teams can collaborate to achieve insights empowerment