Five tools to automate market research

Discover 5 of the best technologies for automating market research tasks today

Automation is rife in the market research industry today. Technologies that were once considered state-of-the-art are now old hat with new software emerging constantly. It’s an exciting time. Saving resource on tasks, which don’t require human empathy, means that market research professionals can focus their efforts on those that do, adding even greater actionable insight value for clients and / or stakeholders.

The key is deciphering which tasks can be automated without compromising on quality, with which technologies and what their limitations are. By understanding these limitations we can compensate for them. Even with a degree of human intervention, automated technologies expedite the market research process exponentially. Their consistent un-empathic approach is also beneficial in the right circumstances.

Download this free whitepaper to discover:

  • 5 modern approaches to market research automation
  • Which areas of market research to automate
  • The limitations of today’s automated technologies
  • Best practices for maintaining quality when working with automation