The Truth About AI in Research

Discover how and when to apply artificial intelligence technologies in the market research process to achieve productivity gains

Artificial intelligence (AI) is a huge area of technological study spanning many disciplines; mathematics, psychology, linguistics, philosophy, neuroscience. There are many types of AI, many tools within each type and many potential applications to the extent that its very definition has become somewhat murky.

Once a clear path has been identified however, the actual market research opportunities presented by AI today and in the short term future are incredible. Speed, reductions in human error, total subjectivity, complex cognition and scale to name but a few... Job roles will be affected, which is not to say we will all be unemployed. The key is strategic preparation.

Download this free whitepaper to discover:

  • The artificial intelligence timeline – From ANI to AGI to ASI
  • Recent developments in narrow AI technologies
  • How to apply narrow AI in market research practice
  • The implications of a general AI market research future