Beating off stiff competition from the likes of Boxclever, Cat on the Mat, C Space and Magenta Research - we're pleased to announce that Danny Russell and Paul Hudson of FlexMR won the 2024 AURA for Most Inspiring Agency Speaker(s). This crowning achievement follows the duo's performance at the FlexMR x AURA joint masterclasses on Customer Salience in 2023 that averaged an audience feedback score of 9.6.
Hosted in London and Manchester, these events spent an afternoon exploring the 4C model of Customer Salience that helps research teams put customers at the heart of more decisions across the business. Through interactive activities, participants built unique and tailored plans for how to challenge persisting norms, create new programmes of insight, connect customers with stakeholders, and collaborate on delivery.
AURA members can still access the online primer through the events portal today. Plus, there's still a chance to register for the 2024 FlexMR Customer Salience Summit on October 3 - in which we'll spend an whole day investigating how insight teams can deliver long-term value and create cultures of customer-centric decision making. Confirmed speakers include KPMG Nunwood, cardfactory, Specsavers, British Gas, Confused.com, Keen as Mustard Marketing and, of course, AURA winners Paul Hudson & Danny Russell. Join us online or in-person at RSA House by registering here.
In addition to our win, FlexMR are also proud to have been shortlisted in the Trusted Partner and Agency of the Year Category. As in previous years, the company also sponsored the ROI: Smaller Budget award - a category that celebrates the clientside research teams able to deliver transformational outcomes with limited resources. This year's shortlisted contenders included insight teams from Bidfood, BT Group, Carnival UK and Close Brothers Premium Finance.
The full list of categories, including the shortlist contenders and winners, can be found on the AURA website.
AURA is an exclusive organisation for client-side research and insight professionals seeking to raise their expertise and impact. Through their events and resources, AURA offers members continuing personal development, inspiration and peer-to-peer networking support. The AURA awards are a key date in the annual market research calendar - bringing clientside researchers and agencies together to celebrate the very best of the best.