--- title: Paul Hudson & Danny Russell Win 2024 AURA description: Paul Hudson and Danny Russell of FlexMR beat strong competition to take home the 2024 AURA award for Most Inspiring Agency Speaker - based on their performance at the Customer Salience Masterclass. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Page_Headers/AURA_Agency_Speaker.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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This crowning achievement follows the duo's performance at the FlexMR x AURA joint [masterclasses](https://resources.flexmr.net/aura-webinar-2023) on Customer Salience in 2023 that averaged an audience feedback score of 9.6. Hosted in London and Manchester, these events spent an afternoon exploring the 4C model of Customer Salience that helps research teams put customers at the heart of more decisions across the business. Through interactive activities, participants built unique and tailored plans for how to challenge persisting norms, create new programmes of insight, connect customers with stakeholders, and collaborate on delivery. AURA members can still access the online primer through the [events portal](https://www.aura.org.uk/resources/masterclass-in-customer-salience) today. Plus, there's still a chance to register for the 2024 FlexMR Customer Salience Summit on October 3 - in which we'll spend an whole day investigating how insight teams can deliver long-term value and create cultures of customer-centric decision making. Confirmed speakers include KPMG Nunwood, cardfactory, Specsavers, British Gas, Confused.com, Keen as Mustard Marketing and, of course, AURA winners Paul Hudson & Danny Russell. Join us online or in-person at RSA House by registering [here](https://www.eventbrite.co.uk/e/customer-salience-summit-online-in-person-registration-838460727607?aff=oddtdtcreator). In addition to our win, FlexMR are also proud to have been [shortlisted](https://resources.flexmr.net/aura-awards-2024) in the Trusted Partner and Agency of the Year Category. As in previous years, the company also sponsored the ROI: Smaller Budget award - a category that celebrates the clientside research teams able to deliver transformational outcomes with limited resources. This year's shortlisted contenders included insight teams from Bidfood, BT Group, Carnival UK and Close Brothers Premium Finance. The full list of categories, including the shortlist contenders and winners, can be found on the [AURA website](https://www.aura.org.uk/pages/Shortlist).  ## About AURA [AURA](https://www.aura.org.uk/)  is an exclusive organisation for client-side research and insight professionals seeking to raise their expertise and impact. Through their events and resources, AURA offers members continuing personal development, inspiration and peer-to-peer networking support. The AURA awards are a key date in the annual market research calendar - bringing clientside researchers and agencies together to celebrate the very best of the best.   [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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