As a measure of marketing performance, there are few metrics more potent than salience. The more likely a consumer is to think about your brand in a purchase scenario, the more likely they are to buy. It's that simple. But for researchers, there's another question we must ask. How likely are your stakeholders to think about customers when making business decisions?

To build a customer-centric and data-driven culture - that habit is vital. In this online event, join FlexMR to explore how the intersection of decision science, innovation and insights empowerment can supercharge your brand success.

Exclusively available to AURA members, the webinar is scheduled to take place on August 22 at 4:00pm. Over the course of 45 minutes, we will take a deep-dive into the science of decision-making, the role of insight teams in building a successful company culture and how to give market research a seat at every table.

The webinar will be hosted by Danny Russell, the former Marketing Strategy Director at Sky, who has held senior positions at Boots, Kraft Foods, British Airways, PaddyPower and O2 Telefonica. He has previously acted as the Chair of both the Market Research Society and AURA. For his long-standing contributions to the sector, Danny has been recognised as a Fellow of the MRS and is a two-time recipient of the Insight 250 award.

Key Takeaways

• An overview of current decision-making frameworks and models
• The role of insight teams in building a culture of customer salience
• How to help your company reach customer insights maturity
• Practical advice on how to implement the 4Cs of customer salience

Visit the webinar event page on the AURA website to register your place today. Or, click here for more information on how to join AURA and gain access. 

About AURA

AURA is for client-side insight professionals who seek to raise their expertise and impact within their organisation. It is a unique insight sector community which offers member organisations continuing personal development, inspiration and peer-to-peer support. AURA hosts regular face-to-face events and gatherings, a members only forum, knowledge base, annual awards and much more.