Creating a culture of customer-led transformation is one challenge that most insight experts and teams have attempted to meet head-on with varying degrees of success across the board. While there is no one-size-fits-all approach, there are strategies and methodologies that can provide a great foundation for insight teams to jumpstart their journey to Customer Salience.

While there has been a lot of progress in this area, with new strategies, methodologies and mindsets discovered with each new attempt to embed Customer Salience on a large scale, this challenge still remains a pivotal one that impacts insight teams in all industries.

In the pursuit of Customer Salience specifically, even with the most effective strategies, insight teams continually face challenges in the implementation stage. Challenges such as stakeholder engagement, success tracking, and resource allocation are all enough on their own to stall progress, but there are ways to overcome them. Download the whitepaper now to find out:

• What it actually means to be 'customer-led' in all businesses and industries
• Five distinct strategic steps to embedding successful customer-led transformation into stakeholder businesses
• What tools and guides are available to help you start to implement the right policies, processes and infrastructure required to support customer-led transformation