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Discover a diverse range of insight-led resources to inspire informed decision making.


InsightHub Market Research Platform Demo

Discover InsightHub, our enterprise grade platform that enables brands to inform every decision at speed.

FlexMR Platform, Tools and Services Rate Card

See our cost effective solutions that enable insight teams to maximise return on research investment.

Insight as Art: The Consumer Postcard Project

We're doing something radical. We're representing real consumer feedback as unique, creative pieces of art.

The Insight Led Postcard Gallery

We've created insight driven, artistic postcards for six of the UK's largest sectors developed from real qualitative feedback.

FlexMR Launch Consumer Postcard Project

FlexMR have launched a new initiative to push the boundaries of research empowerment and stakeholder engagement.

Paul Hudson to Present ESOMAR Webinar on Insight

On 12th November, FlexMR CEO Paul Hudson is presenting a webinar on the secret art of activating insight for ESOMAR.

Chris Martin Explores the Role of Internal Experts on Insight Platforms

FlexMR's Chris Martin explores the role of internal research experts and insight activation in an article published by Insight Platforms.

Mass Qual: Putting Big Data into Context

Big Qualitative Data can be very time-consuming to analyse in order to get the full picture; the key to discovering valuable qual insights is context.

Charlotte Evans Explores Insights & Gaming for Quirks

FlexMR's Charlotte Evans article drawing parallels between insights & gaming republished on Quirk's Research Industry Voices.

Paul Hudson Writes on Stakeholder Engagement

What does it take to inspire action and engage stakeholders? Paul Hudson investigates in this Greenbook article.

NumbersMR Analysis Tool Demo

Discover a simple, yet powerful interface to create tables & charts, analyse results and manipulate data in real time.

Chris Martin to Present Webinar on Storytelling

On 31st October, Chris Martin is presenting a webinar for the Insights Association on art and storytelling in the report writing process.

A Casual Conversation: FlexMR Research Services

In this video, the FlexMR leadership team explore how our research services contribute to an agile research experience.

Exploring Personal Branding at MRS &more Event

FlexMR's CMO Chris Martin to explore the techniques and benefits of personal branding at the first ever MRS &more Conference 2019.

A Casual Conversation: InsightHub Tools

In this video, the FlexMR leadership team discuss the benefits of having access to a broad range of diverse research tools.

Maria Twigge Bridges Insight & Art in Research Live

In this provocative article, Maria Twigge looks at the skills researchers of the future will need to be stand out storytellers.

A Casual Conversation: The InsightHub Platform

In the first of this new series, the FlexMR leadership team discuss our enterprise-wide, agile research platform.

Cracking the Market Research Process with Quirk's and FlexMR

Quirk's republished one of FlexMR's articles, written by Emily James, exploring the ideal 7-step process for research success.

Paul Hudson to Present NewMR Webinar

FlexMR CEO Paul Hudson will present how flowcharts can be used in survey design as part of the NewMR Data Collection Update.

FlexMR & British Gas to Present at MRS Utilities Summit

At the MRS Utilities Summit, FlexMR and British Gas will present an agile model for expanding new market territories.

NumbersMR Analysis Tool Brochure

Agile quantitative analysis that combines data from across InsightHub tools to form quick tables and graphs.

FlexMR Adds NumbersMR Analysis Tool to InsightHub

The addition of NumbersMR marks the shift from data collection to fully integrated insight platform for FlexMR.

Sophie Grieve-Williams Talks AI, Design & Research in Greenbook

AI and design principles should go hand in hand, but fear is holding back the progress that could benefit researchers.

The Relationship between Authenticity, Trust, and Insights

These unlikely trio form the basis of a powerfully agile and unique brand development strategy that has proven examples of success.

Paul Hudson Explores the Truths of the Insights Industry

Quirk's Marketing Research Review republished Paul's article on the five uncomfortable truths about the insights industry.

Curo Develops Co-Creative Community Panel

Curo recognised that to be truly customer-centric, the company need their participants to become immersed in their research. 

FlexMR Shortlisted for WIRe Best Place to Work Award

FlexMR is one of 22 research agencies shortlisted for the Women in Research (WIRe) Best Place to Work Award 2019.

Emily James Writes on Stories and Design for GreenBook

FlexMR's Emily James has an article for GreenBook discussing how artistic experiences can help unlock insights.

Maria Twigge and Laura Calvert feature in AQR In Brief

The July edition of In Brief features an article on choice by Maria Twigge and a review of Laura Calvert's Big Day Out talk.

Chris Martin Writes on Storytelling for ESOMAR

FlexMR's Chris Martin has written an article for Research World exploring the potential impact of data through great storytelling.

FlexMR Finalists for 'Best SME in Cumbria' Award

After a record number of entries, FlexMR has been shortlisted for one of In-Cumbria Magazine's Business Awards.

Paul Hudson Discusses AI on Voxpopme Perspectives

Watch Paul Hudson and four other industry experts explore the future of market research and AI in the Voxpopme Perspectives Vlog.

FlexMR Launch Empowerment Services

Our new services empower teams to educate, embed and promote the role of insights across departments.

A Tale of Two Britains: The Loyal & The Disconnected

Our new report finds fascinating differences in behaviour that call the very nature of loyalty into question.

The Connection between Political, Social and Brand Loyalty

Our decisions are not as individual as we might think; the Tribes we associate ourselves with have a significant influence over our sense of Loyalty.

Creating a Hub of Customer Insights with Specsavers

Specsavers' 'Don't Lose the Picture' eye health campaign has reached new levels of effectiveness through thorough survey research.

Encouraging Business Transparency through Research

Research Live explores how brands can be more transparent with examples including FlexMR and Coventry Building Society.

Busting B2B Engagement Myths at MRS B2B Summit 2019

FlexMR CEO Paul Hudson is chairing an important panel on B2B Engagement Myths at the MRS B2B conference this June.

Jump Starting Community and Research Engagement

Engaging research participants can be tough at the best of times; here are tips and techniques to encourage research engagement.

Emily James on Social Research Mistakes in Quirks

FlexMR's Emily James has written an article for Quirk's detailing 7 mistakes to avoid when using social media intelligence. 

Hosting Formula One Research Experiences on InsightHub

Research Live discuss F1's recent research success with reference to their dedicated online community built on the FlexMR InsightHub.

Decoding Complex Visual Responses in Online Communities

Structural and Social Semiotics holds the key to unlocking insights from the use of GIFs, Emojis, and Memes in research.

Research Engagement and Competing for AQR's Young Disrupter Award

FlexMR's Laura Calvert will be speaking at her first conference on 6th June at AQR's Big Day Out, and is competing for the YDA.

Creating A Customer-Centric Culture by Insourcing Insight

FlexMR's Heather Wendlandt has written an article for the Insights Association detailing a 4-step plan on customer centricity.

Exploring the Application of Journalistic Principles to Market Research

FlexMR CMO Chris Martin will explore how journalistic principles can help researchers drive stakeholder engagement.

Maria Twigge Represents FlexMR at Market Insights Forum

FlexMR Research Director, Maria Twigge, will be attending the Richmond Market Insights Forum UK on 12th June 2019.

RBDR Explores the Role of Insights Professionals with Heather Wendlandt

Bob Lederer of RFL Communications picks up Wendlandt's blog and explores the role of Insights Professionals in the growth of businesses.

Maintaining Award-Winning CX with Community Insights

The Coventry Building Society gathered valuable insights into their customer-stakeholders' experiences and knowledge.

Discussing the Role of a Developer at MRMW EU 2019

FlexMR CEO Paul Hudson will investigate the role of developers and researchers when creating impactful online research experiences.

Paul Hudson Talks Data & Decisions on the IIeX Podcast

Listen to FlexMR CEO Paul Hudson discuss the opportunities that the democratisation of data provides on the IIeX podcast.

Dissecting the Success of Customer Obsession

Amazon and JetBlue Airways have two very different, but very successful approaches to business development.

Exploring Smart Speaker Potential at IIeX EU 2019

Iulia Ghindeanu will discuss the opportunities and challenges presented by using smart speakers as a research channel.

Empowerment Services Brochure

Read how we plan to empower research teams by embedding insight into decision making processes.

Flexible Research Tool Licence Brochure

Our flexible licence offers full access to all InsightHub research to support your core platform toolset.

Smart Speakers as a Consumer Research Channel

Voice Assistants offer a unique opportunity for market research through a dedicated research channel.

Sally Nicholls Joins the FlexMR Research Team

Sally Nicholls, formerly of Join the Dots, has joined our expert research team as a Senior Research Associate.

SkyBet Uses Insight to Create Safe Gambling Environment

Through in-depth research, a responsible gambling tool and environment has been created to customer specifications. 

Understanding Modern Subculture Evolution

Track subcultural changes to create better strategies and discover new marketing opportunities.

Building Brand Engagement: MRS Financial Services 2018

Explore how The Coventry Building Society used customer feedback on CX to enhance brand engagement and trust.

A Research Model for Uncovering Truth

Truth is tough to define. But  consumer truths are used to inform many decisions, and need to be as accurate as possible.

FlexMR Insight Delivery Services Brochure

We know the value of a flexible partner that offers a full complement of insight oriented services.

Heather Wendlandt to Expand FlexMR US Presence

FlexMR is set to further expand US presence with strategic hire of GlimpzIt's Heather Wendlandt.

FlexMR Management Services Brochure

A well maintained insight platform is key to generating high quality data. These services streamline that process.

Isagenix Places Customer Insight First

The IsaInsights panel, built on InsightHub, has acted as a vital element of the Isagenix Voice of Customer programmes.

FlexMR Launch Integrated Insight Platform InsightHub

InsightHub, the next evolution of our platform, builds on existing research tools and services.

FlexMR Promotes 4 to Prepare for Further Growth

FlexMR promotions enable creation of new client help desk to provide an enhanced customer experience.

How Blockchain Will Revolutionise Insight Industries

As privacy scandals rock consumer confidence, will blockchain become the future of insight?

FlexMR Company Credentials Deck

FlexMR has been at the forefront of developing practical innovations in online research for over a decade.

Engaging Disabled Groups in Research: MRS Impact 2018

Exploring the positive impact effectively applied market research can have on disabled groups.

InsightHub Platform Brochure

InsightHub is the enterprise grade research platform that enables brands to inform every decision at speed.

SurveyMR Research Tool Brochure

Engaging, dynamic surveys with a range of question types that don’t compromise on quality.

An End-to-End Customer Experience Framework

Brand, product, customers and employees all have a role to play in creating memorable expereinces.

Question BoardMR Research Tool Brochure

Question BoardMR enables the asynchronous exploration of complex opinions, beliefs and values.

5 Technologies for Automating Market Research

Five of the best tools for automating market research tasks without compromising on quality.

Isagenix Customer Panel Extends to 8 Countries

Isagenix have expanded customer insight panels into 8 countries after marked commercial success with FlexMR.

ForumMR Research Tool Brochure

Browsers pose the greatest threat to enterprise. Browsers pose the greatest threat to enterprise.

Live ChatMR Research Tool Brochure

Live ChatMR is our focus group tool for real-time exploration of spontaneous and instant reactions.

Consumer Perceptions of Artificial Intelligence

Our AI survey examines consumer perceptions, fears and aspirations for today's artificial intelligence.

A Qualitative Data Analysis Challenge at IIEX 2018

Find out what happened when we pitted our expert qualitative experts against the machine in an analysis face off.

FlexMR Services Brochure

Our team are dedicated to embedding insight across organisations and decision making processes.

Community Panel Configuration Brochure

The best way to gather qualitative and quantitative insight at scale in an efficient, cost effective hybrid platform.

The Truth About AI in Market Research

AI powered tools are flooding the insight industry, but what impact is artificial intelligence really having?

SmartboardMR Research Tool Brochure

SmarttboardMR enables image-based discussions for creative, collaborative feedback.

Community Configuration Brochure

Our communities are a blend of organic and moderator-led feedback that delivers a constant stream of insight

Qual 360 North America 2017 Seminar and Panel

Join us at Qual360 in Washington DC for a seminar discussion and panel debat on the state of mass qual.

How to Design a Market Research Chatbot

As the pace of automation accelerates, learn how chatbots can be used to speed up basic research tasks.

How to Apply Virtual Reality to Market Research

Growing rapidly, virtual reality offers researchers a plethora of opportunity if considered and applied thoughtfully.

Explaining Research Chatbots at Qual 360 Europe 2017

At Qual 360 Europe 2017, we'll be answering the question of whether chatbots can enable mass qual.

The Truth About Achieving Agile Insight

Often described as faster and cheaper, agile insight is actually a complex but rewarding iterative methodology.

ScrapbookMR Research Tool Brochure

An image oriented tool that encourages participants to build detailed visual expressions.

The Five Top Market Research Trends of 2016

Discover the issues and innovations that have most heavily impacted the research industry over 2016.

Panel Configuration Brochure

High quality, on demand insight from a responsive pool of opted-in and fully profiled participants.

Ennera Informs Tough Decision With Consumer Intelligence

When facing a tough decision on market entry, Ennera turned to consumer intelligence.

The Top 4 Most Powerful Ways to Humanise Big Data

Learn how to translate Big Data into powerful, engaging stories that have a real business impact.

DiaryMR Research Tool Brochure

An innovative way to present recurring tasks that capture gradual changes in opinion.

Swift Grow Insights Business With Qual Tools

Innovative Swift Research quickly expanded capabilities through our suite of online qual tools.

A Marketer's Guide to Millennial Shoppers

Brand values matter to Millennial shoppers. Learn what else matters most to this diverse, valuable cohort.

Research Business Daily Report Discusses Mobile With FlexMR

Bob Lederer of RBDR and FlexMR's Louisa Thistlethwaite discuss the difference between online and mobile research.

A Beginner's Guide to Mobile Market Research

Effective mobile research that enhances marketing with valuable in-the-moment insight.

Project Configuration Brochure

Our most flexible platform configuration, designed to support varied, dynamic research schedules.

The 7 Most Deadly Market Research Mistakes

Not all mistakes are equal. These 7 can damage research projects and programmes beyond repair.

Quick PollMR Research Tool Brochure

The best way to generate instant, quantitative results that stimulate engaging discussions.

Integrated Panel Drives Sure Customer Centricity

In the competitive telecoms market, Sure uses an engaged, insight-driven panel to build customer closeness.

Retrospective Community Analysis at Qual 360 Europe 2016

Join us at Qual360 Europe to learn how we drive customer satisfaction through community analysis.

The Most Creative Ways to Visualise Boring Data

Learn the creative tactics researchers are adopting to engage stakeholders and drive informed decisions.

Report CardMR Research Tool Brochure

The perfect way to stimulate creative and thoughtful feedback in a simple, responsive format.

Greenvale Maximises Budget with Ongoing Panel

To support complex supply chain decisions, Greenvale integrates data from an InsightHub panel.

Open PollMR Research Tool Brochure

Open PollMR offers the quickest way to get answers; a single open-ended question.

Ready to see us in action?

We empower brands to make informed decisions at the speed of business through on-demand insight and enterprise grade technology. Don't settle for disconnected research tools. Discover the power of an integrated, scalable platform.