Discover InsightHub, our enterprise grade platform that enables brands to inform every decision at speed.
See our cost effective solutions that enable insight teams to maximise return on research investment.
We want to equip you with a representation of your brand so unique that it can't be ignored.
A discussion with Paul Hudson on the modern pressures faced by research professionals and the role of empowerment.
The variety of online qual tools and techniques can be confusing at first. Learn simple steps to get started here.
Focus GroupMR is built to facilitate real-time one-to-one and group conversations across video and text-chat mediums.
Smartboards enable participants to provide comment and engage in discussions directly on top of chosen images.
Provide a simple, intuitive page for participants to provide qual & quant feedback.
Influencing stakeholder decisions is tough; explore the 3 ways that we can engage stakeholders in insight.
Join Paul Hudson, Dr Katharine Johnson, and Heather Wendlandt as they explore the meaning of insights empowerment.
Three prime examples of how market research and behavioural theories have influenced politics, economics and society.
We investigate the opposing forces of globalisation, localisation and territory expansion on research.
An in-depth look at the relationship between philosophical constructs of knowledge and the work of insights professionals.
What can be learnt from the project management methods that haven't gained the popularity of agile?
Get to grips with the InsightHub blog feature, which enables members to post thoughtful long form content.
We examine how to develop the vital, but often overlooked skill of critical thinking that researchers use on a daily basis.
FlexMR is a finalist for Best Market Research Supplier 2020 in Quirk's Marketing Research and Insight Excellence Awards.
Heather Wendlandt investigates the causes of the gulf in the research client-agency relationship.
See how important community, panel and project updates are delivered to InsightHub platform members.
Sign up to our new 3-part email series to explore our guide to online market research communities.
Discover how ForumMR enables insightful peer-to-peer qualitative conversations grow organically.
In this episode of the MRX Lab, we explore how the principles of economics apply to the role of market researchers.
Join Paul Hudson and Ki Arnould Aguero as they explore the impact of combining UX and Market Research.
Tune in to the AQR Platform Roadshow on the 22nd October for a look at the FlexMR InsightHub platform.
More expressive than words alone, see how digital scrapbooks embody emotions fluently and effectively.
In her new article on Insight Platforms, Maria explores how to empower stakeholders through accessible insight.
Get fast, fluid insight on visual stimuli with participants comments, sentiment tagging and heatmaps.
We investigate the slow movement, its cultural impact and whether it provides an antidote to agile obsession.
Analyse and share quantitative data from surveys, quick polls & database fields in a matter of seconds.
Discover a unique window into the lives of consumers, facilitated by a structured, private space.
An exploration of the meaning behind sacred & profane behaviour, brand cathedrals and consumer rituals.
Get to grips with a simple and intuitive method of creating feedback cards that engage research participants.
Fatigue happens when customers lose the motivation to engage in your research Find out how to avoid it here.
Advice on how to create successful pop-up communities, including recruitment & tool choices.
A brief introduction to short term pop-up communities, their primary uses and benefits.
In this short video, Charlotte Evans offers hints and tips on how to make online diaries a success.
Research Live published an article by Dr Katharine Johnson on the role of technology in insight activation.
Gather recurring feedback and monitor changes in opinion or behaviour over time with this versatile tool.
We ask whether the gig economy has impacted the research industry & insights professionals.
Get to grips with the asynchronous focus group tool that encourages thoughtful conversation.
Stimulate creative expression with this visual tool. Find out more in our short email series.
Blogs provide a valuable space for InsightHub membbers to post creative, long-form content.
Sign up to receive a three-part email series that breaks down the basics of InsightHub forums.
A three-part series of emails to help you get started with the news feature of InsightHub.
Ask single and multiple choice questions to get quick answers and engage InsightHub members.
Discover how Open PollMR surfaces simple qualitative questions on the InsightHub homepage.
Get a behind-the-scenes look at how InsightHub powers research teams at this virtual event.
Want to improve your online qual? In this short video, we advise how to improve focus group moderation.
In this short video we share hints & tips on how to prepare for real-time video focus groups.
Watch this exploration of how diary studies and online communities can be enhanced with creative tasks.
Discover how creative smartboards, question boards and projective techniques can enhance online qual.
Qual and quant are two sides of the same coin. In this video we share how to blend the two methods.
We delve into the unique storytelling lessons that the niche gaming market can teach researchers.
Meet Heather Wendlant on the virtual exhibition floor or over a lunchtime roundtable.
Click through an example survey built on the InsightHub platform to explore question types, layouts and more.
This month, FlexMR have worked hard and successfully recertified for the ISO 27001 certificate.
Get to grips with the features, functionality and capbility of Question BoardMR in this interactive wireframe.
The insights marketing campaign won in the Best Global Audience Engagement Campaign category.
As an extension to her GRIT Future List honour, discover Amy's views on the present and future state of insight.
Learn how we're sparking city-wide conversations in New York & London through creative reporting.
FlexMR CMO, Chris Martin, highlights the key trends discussed at NEXT for the Insights Association.
We investigate creative reporting techniques and the impact on the insight to action divide.
Explore the features, functionality and layout of Focus GroupMR with this interactive mockup.
Dive in with a second dose of advice on best practices for communicating empathetically.
Get simple and actionable advice on how to best communicate with research participants.
Discover the benefits and key use cases of long term, pop-up & listening communities.
See how Focus GroupMR enables real-time video and text chat conversations in this short demo.
In this episode, we discuss the trends and technologies that will shape the next decade of insights.
Consumer trust is hard won and easily lost. Explore the four pillars necessary to encourage consumer trust in MR.
Join Maria Twigge for a tour of our latest tool and learn how to get started with video focus groups.
A three-part series of emails to help you get started with the two polling tools of InsightHub.
Paul Hudson is presenting at this years MRMW EU event, exploring the topic of insight activation.
In this episode of the podcast we look at how to tell the right story to the right people at the right time.
Our CMO discusses marketing, technology, the insight industry and the future of work in this Q&A.
FlexMR CMO, Chris Martin, will take the festival's virtual stage to discuss digital innovation in the insights sector.
FlexMR Research Director, Maria Twigge, will be attending the Richmond Market Insights Forum UK.
FlexMR CEO, Paul Hudson, has contributed to a report on mindful data in the latest edition of MRS Impact.
Focus GroupMR, an evolution of Live ChatMR supports both video and text based qualitative research.
Investigating how and when the principles of design thinking should be applied to market research.
Join Chris Martin, RTI International & Kantar Health on this Insights Association Next Gen Data webinar.
Maria Twigge and Bibendum Wine's Alex Chambers explore how the brand insightfully revamped label designs.
To understand what makes a future leader tick, Greenbook have published 16 insights from interviews with the honorees.
Exploring how insight, presented as art, can spark important conversations - using the city of London as an example.
There’s no other place in the world quite like London. Life is an adrenaline fuelled, enthusiastic race.
New York is Disneyland for adults. Bold, bright and crammed full of entertainment; a world of its own.
We've released artwork inspired by the attitudes, beliefs and opinions of Londoners towards their city.
We've released artwork inspired by the attitudes, beliefs and opinions of New Yorkers towards their city.
Discover the factors influencing the decision-making process, and how to create a strategy that makes everyone pay attention.
We're hosting a series of open surgeries to answer your most pressing questions about online qual.
We explore the untapped data source of memes and the role of semiotics in decoding them.
There's a huge myriad of research technology available to insight teams today - but how did we get here?
In the Spring edition, Paul discusses how creative reporting can push stakeholder engagement to new highs
Join Paul Hudson for a 30 minute practical webinar that simplifies a complex qual operation.
Get three inspiring stories of how impactful research can affect real change delivered straight to your inbox.
Maisie will explore the the application of design thinking as part of the New Speakers Track.
A look at who really shapes online research experiences and how to remove the hidden impact of software constraints.
See how the flowchart-inspired design of SurveyMR 2.0 makes it easy to script great surveys.
Create surveys that are easy to understand, script and take part in with a flowchart inspired UI.
SurveyMR 2.0 is the latest iteration of our most popular tool, redesigned with a human-first approach.
A look at how to interject the fun, messiness and novelty that is often stifled into innovation.
FlexMR's Head of Research & Insights, Amy Greenwood, has been nominated and honoured on the GreenBook GRIT Futures List.
Paul will talk on the shortfalls of current engagement methods, and show how art may offer a different solution.
Qual360 Interview Paul Hudson on artistic reporting ahead of his talk at their North America 'Connecting Worlds' Conference.
In this episode of the MRX Lab podcast, we introduce the topics our team will be covering across our first season.
Paul Hudson and Dr Katharine Johnson are presenting at a free online insights conference on the future of evolving communities.
Insight Managers Mayra Munguia and Sally Nicholls will present at IIeX EU this year on the ways in which insight can be acted on.
This episode is dedicated to exploring the impacts and understanding of agile research through the eyes of our professionals.
FlexMR CEO, Paul Hudson, and Research Director, Maria Twigge, will be attending Qual360 EU in Berlin this year.
FlexMR's Sally Nicholls discusses the impacts of the current data perceptions and how we can change them to improve data protection.
FlexMR's CMO, Chris Martin, will explore new realms of storytelling that insight professionals can learn from D&D.
We've created insight driven, artistic postcards for six of the UK's largest sectors developed from real qualitative feedback.
FlexMR have launched a new initiative to push the boundaries of research empowerment and stakeholder engagement.
We're experimenting with creative reporting techniques to supercharge stakeholder engagement, and you can get involved too.
Maisie's article gives great insight into the heretofore unseen risks of customer obsession strategies, where customer centricity goes too far.
Charles Pearson wrote an article for Research Live, diving into the science behind insight memorability and unearths artistic results.
FlexMR CMO Chris Martin dicusses the impact of our experiments with art on stakeholder engagement on Insight Platforms.
GreenBook have published an article written by FlexMR's Mayra Munguia on tricks to secure insight engagement and memorability.
GreenBook have published an article written by Heather discussing the modern skills that researchers need for insight activation.
In his daily video series, Bob Lederer dedicates this episode to exploring exploring lessons researchers can learn from video games.
FlexMR's Dave Russell will be presenting his very first seminar at the ASC One-Day Conference this November on flowchart-based surveys.
FlexMR CMO Chris Martin writes in Research World about how visual techniques can help engage research stakeholders.
The Caravan and Motorhome Club used online qual to better understand their members' needs with electric and hybrid vehicles.
On 12th November, FlexMR CEO Paul Hudson is presenting a webinar on the secret art of activating insight for ESOMAR.
FlexMR's Chris Martin explores the role of internal research experts and insight activation in an article published by Insight Platforms.
Big Qualitative Data can be very time-consuming to analyse in order to get the full picture; the key to discovering valuable qual insights is context.
FlexMR's Charlotte Evans article drawing parallels between insights & gaming republished on Quirk's Research Industry Voices.
What does it take to inspire action and engage stakeholders? Paul Hudson investigates in this Greenbook article.
Discover a simple, yet powerful interface to create tables & charts, analyse results and manipulate data in real time.
On 31st October, Chris Martin is presenting a webinar for the Insights Association on art and storytelling in the report writing process.
In this video, the FlexMR leadership team explore how our research services contribute to an agile research experience.
FlexMR's CMO Chris Martin to explore the techniques and benefits of personal branding at the first ever MRS &more Conference 2019.
In this video, the FlexMR leadership team discuss the benefits of having access to a broad range of diverse research tools.
In this provocative article, Maria Twigge looks at the skills researchers of the future will need to be stand out storytellers.
In the first of this new series, the FlexMR leadership team discuss our enterprise-wide, agile research platform.
Quirk's republished one of FlexMR's articles, written by Emily James, exploring the ideal 7-step process for research success.
FlexMR CEO Paul Hudson will present how flowcharts can be used in survey design as part of the NewMR Data Collection Update.
At the MRS Utilities Summit, FlexMR and British Gas will present an agile model for expanding new market territories.
Agile quantitative analysis that combines data from across InsightHub tools to form quick tables and graphs.
The addition of NumbersMR marks the shift from data collection to fully integrated insight platform for FlexMR.
AI and design principles should go hand in hand, but fear is holding back the progress that could benefit researchers.
These unlikely trio form the basis of a powerfully agile and unique brand development strategy that has proven examples of success.
Quirk's Marketing Research Review republished Paul's article on the five uncomfortable truths about the insights industry.
Curo recognised that to be truly customer-centric, the company need their participants to become immersed in their research.
FlexMR is one of 22 research agencies shortlisted for the Women in Research (WIRe) Best Place to Work Award 2019.
FlexMR's Emily James has an article for GreenBook discussing how artistic experiences can help unlock insights.
The July edition of In Brief features an article on choice by Maria Twigge and a review of Laura Calvert's Big Day Out talk.
FlexMR's Chris Martin has written an article for Research World exploring the potential impact of data through great storytelling.
After a record number of entries, FlexMR has been shortlisted for one of In-Cumbria Magazine's Business Awards.
Watch Paul Hudson and four other industry experts explore the future of market research and AI in the Voxpopme Perspectives Vlog.
Our new services empower teams to educate, embed and promote the role of insights across departments.
Our new report finds fascinating differences in behaviour that call the very nature of loyalty into question.
Our decisions are not as individual as we might think; the Tribes we associate ourselves with have a significant influence over our sense of Loyalty.
Specsavers' 'Don't Lose the Picture' eye health campaign has reached new levels of effectiveness through thorough survey research.
Research Live explores how brands can be more transparent with examples including FlexMR and Coventry Building Society.
FlexMR CEO Paul Hudson is chairing an important panel on B2B Engagement Myths at the MRS B2B conference this June.
Engaging research participants can be tough at the best of times; here are tips and techniques to encourage research engagement.
FlexMR's Emily James has written an article for Quirk's detailing 7 mistakes to avoid when using social media intelligence.
Research Live discuss F1's recent research success with reference to their dedicated online community built on the FlexMR InsightHub.
Structural and Social Semiotics holds the key to unlocking insights from the use of GIFs, Emojis, and Memes in research.
FlexMR's Laura Calvert will be speaking at her first conference on 6th June at AQR's Big Day Out, and is competing for the YDA.
FlexMR's Heather Wendlandt has written an article for the Insights Association detailing a 4-step plan on customer centricity.
FlexMR CMO Chris Martin will explore how journalistic principles can help researchers drive stakeholder engagement.
FlexMR Research Director, Maria Twigge, will be attending the Richmond Market Insights Forum UK on 12th June 2019.
Bob Lederer of RFL Communications picks up Wendlandt's blog and explores the role of Insights Professionals in the growth of businesses.
The Coventry Building Society gathered valuable insights into their customer-stakeholders' experiences and knowledge.
FlexMR CEO Paul Hudson will investigate the role of developers and researchers when creating impactful online research experiences.
Listen to FlexMR CEO Paul Hudson discuss the opportunities that the democratisation of data provides on the IIeX podcast.
Amazon and JetBlue Airways have two very different, but very successful approaches to business development.
Iulia Ghindeanu will discuss the opportunities and challenges presented by using smart speakers as a research channel.
Read how we plan to empower research teams by embedding insight into decision making processes.
Our flexible licence offers full access to all InsightHub research to support your core platform toolset.
Voice Assistants offer a unique opportunity for market research through a dedicated research channel.
Sally Nicholls, formerly of Join the Dots, has joined our expert research team as a Senior Research Associate.
Through in-depth research, a responsible gambling tool and environment has been created to customer specifications.
Track subcultural changes to create better strategies and discover new marketing opportunities.
Explore how The Coventry Building Society used customer feedback on CX to enhance brand engagement and trust.
Truth is tough to define. But consumer truths are used to inform many decisions, and need to be as accurate as possible.
We know the value of a flexible partner that offers a full complement of insight oriented services.
FlexMR is set to further expand US presence with strategic hire of GlimpzIt's Heather Wendlandt.
A well maintained insight platform is key to generating high quality data. These services streamline that process.
The IsaInsights panel, built on InsightHub, has acted as a vital element of the Isagenix Voice of Customer programmes.
InsightHub, the next evolution of our platform, builds on existing research tools and services.
FlexMR promotions enable creation of new client help desk to provide an enhanced customer experience.
As privacy scandals rock consumer confidence, will blockchain become the future of insight?
FlexMR has been at the forefront of developing practical innovations in online research for over a decade.
Exploring the positive impact effectively applied market research can have on disabled groups.
InsightHub is the enterprise grade research platform that enables brands to inform every decision at speed.
Engaging, dynamic surveys with a range of question types that don’t compromise on quality.
Brand, product, customers and employees all have a role to play in creating memorable expereinces.
Question BoardMR enables the asynchronous exploration of complex opinions, beliefs and values.
Five of the best tools for automating market research tasks without compromising on quality.
Isagenix have expanded customer insight panels into 8 countries after marked commercial success with FlexMR.
Browsers pose the greatest threat to enterprise. Browsers pose the greatest threat to enterprise.
Focus GroupMR is purpose built to facilitate video and text chat sessions in real-time.
Our AI survey examines consumer perceptions, fears and aspirations for today's artificial intelligence.
Find out what happened when we pitted our expert qualitative experts against the machine in an analysis face off.
Our team are dedicated to embedding insight across organisations and decision making processes.
The best way to gather qualitative and quantitative insight at scale in an efficient, cost effective hybrid platform.
AI powered tools are flooding the insight industry, but what impact is artificial intelligence really having?
SmarttboardMR enables image-based discussions for creative, collaborative feedback.
Our communities are a blend of organic and moderator-led feedback that delivers a constant stream of insight
Join us at Qual360 in Washington DC for a seminar discussion and panel debat on the state of mass qual.
As the pace of automation accelerates, learn how chatbots can be used to speed up basic research tasks.
Growing rapidly, virtual reality offers researchers a plethora of opportunity if considered and applied thoughtfully.
At Qual 360 Europe 2017, we'll be answering the question of whether chatbots can enable mass qual.
Often described as faster and cheaper, agile insight is actually a complex but rewarding iterative methodology.
An image oriented tool that encourages participants to build detailed visual expressions.
Discover the issues and innovations that have most heavily impacted the research industry over 2016.
High quality, on demand insight from a responsive pool of opted-in and fully profiled participants.
When facing a tough decision on market entry, Ennera turned to consumer intelligence.
Learn how to translate Big Data into powerful, engaging stories that have a real business impact.
An innovative way to present recurring tasks that capture gradual changes in opinion.
Innovative Swift Research quickly expanded capabilities through our suite of online qual tools.
Brand values matter to Millennial shoppers. Learn what else matters most to this diverse, valuable cohort.
Bob Lederer of RBDR and FlexMR's Louisa Thistlethwaite discuss the difference between online and mobile research.
Effective mobile research that enhances marketing with valuable in-the-moment insight.
Our most flexible platform configuration, designed to support varied, dynamic research schedules.
Not all mistakes are equal. These 7 can damage research projects and programmes beyond repair.
The best way to generate instant, quantitative results that stimulate engaging discussions.
In the competitive telecoms market, Sure uses an engaged, insight-driven panel to build customer closeness.
Join us at Qual360 Europe to learn how we drive customer satisfaction through community analysis.
Learn the creative tactics researchers are adopting to engage stakeholders and drive informed decisions.
The perfect way to stimulate creative and thoughtful feedback in a simple, responsive format.
To support complex supply chain decisions, Greenvale integrates data from an InsightHub panel.
Open PollMR offers the quickest way to get answers; a single open-ended question.