Insights empowerment helps research, product and marketing teams build a culture of customer closeness by addressing the challenges of efficiency, reach and influence. But the journey to get there is not an easy one.
The modern insights landscape is evolving at an unprecedented pace. Markets are growing, competition is increasing, behaviours are changing and commercial pressures are mounting. To succeed in this new world, the status quo is no longer enough.
Over the course of our 20+ year history, we have developed a robust, proprietary framework that identifies clear steps to improve the efficiency, reach and influence of insight, driven by our approach to agile technology and flexible partnerships. Today, this framework delivers a competitive edge for leading, global firms including Reckitt, The Home Depot, iHeart Media, British Gas and more.
Learn more about insights empowerment and explore what it can do for you with the following resources:
- A Casual Conversation on Efficiency, Reach & Influence (Video)
- Our Journey Towards Insights Empowerment (Blog)
- FlexMR Credentials and Introduction Deck (PDF)
The readiness calculator
Want to find out how far along the journey towards insights empowerment your team is? For the first time ever, we're making our evaluation calculator available for free. To use the calculator, simply rate how much you agree with the three statements presented in each section on a scale of 1 (Strongly Disagree) to 7 (Strongly Agree). You'll recieve results and personalised recommendations on the next steps to take within five minutes. Give it a go today to find out your score.
FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.