For Immediate Release: 15/11/2022. London, UK.

ActivateMR will help insight professionals put insight at the heart of decision-making through intuitive curation and action-oriented collaboration.

FlexMR, the insights empowerment company, has today launched the latest addition to its suite of analysis and reporting tools. Building on a variety of in-platform data collection sources, ActivateMR enables researchers to build collaborative, real-time boards that put data at the heart of the business decision-making process.

At launch, the intuitive tool supports four tile types – with further support for additional data types planned. Users will be able to add quantitative graphs, video montages, free text and uploaded images to a board. Once live, boards can be shared with internal and external stakeholders, who can comment on and discuss key insights on the board directly.

“We want to provide researchers with a way to effectively engage stakeholders, and build a culture of customer centricity, in the age of agile decision making,” said Paul Hudson, CEO of FlexMR. “We’ve moved beyond a world where it’s enough for research data to be seen or heard. Decision makers are inundated with information from a variety of systems and sources. ActivateMR has been built to cut through that noise, drive provide a platform for real-time, insight-driven collaboration and drive action.”

In early-stage testing, the FlexMR team have identified a broad range of uses for the tool. The live nature of data inputs, range of available data sources and cross-project design make ActivateMR a flexible innovation open to creative applications. Examples of key applications include:

• Project Summaries: compose dashboards that summarise key qualitative and quantitative data points, acting as a focal point for business action.
• Real-Time Tracking: engage stakeholders in the research journey early with boards that populate with new data as key projects progress.
• Insight Retrospectives: dive into a long-term library to create boards that explore recurring themes or trending topics.
• Long Form Reports: bring new life to traditional reporting with guided, conversational breaks.
• Interactive Workshops: help stakeholders build data fluency by curating boards in live sessions.

Annette Smith, Product Owner for FlexMR, said of the new tool. “Our team has always been at the forefront of practical innovation. We believe it’s important to build technologies that are going to solve the tangible, commercial problems that insight professionals face. With the launch of ActivateMR, we’re addressing the new decision-making environments that many businesses operate within. To do that we’ve built a different way of engaging with insight: one that draws on the efficiency of historic data libraries and the power of action-oriented collaboration.”

ActivateMR is available to all existing and new InsightHub users from today. Development of the tool will remain ongoing in order to continuously add new tile types, data sources and stakeholder interaction functionality.

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.