FlexMR to Trek 100 Miles in Support of Alzheimer's Society

On June 13th, the FlexMR team will be collectively trekking 100 miles in support of Alzheimer's Society, with the goal of raising £500.

For Immediate Release: 17th May 2022; London, UK.

As part of the firm’s annual community day, the FlexMR team have taken up the challenge of trekking a collective 100 miles to raise money for Alzheimer’s Society. The team aims to raise more than £500 by trekking from Wyresdale Park to Nicky Nook in the Forest of Bowland Area of Outstanding National Beauty on Monday 13^th June.

The 5-mile route will take the team from the Applestore Café in Scorton, through Park Brook, Grizedale Reservoir and culminating at the peak of one of the region’s most picturesque fells. The summit is famed for its views across Lancashire’s coastal plain and across the sea to the Isle of Man.

Pam Taylor, Managing Director of FlexMR, said, “Every three minutes, somebody in the UK is told they have dementia. But dementia won’t win. Alzheimer’s Society is doing everything they can to find a cure, but they need our help. That’s why we have decided to tackle this group challenge and lend our support to the cause.”

To sponsor FlexMR, or a member of our team, please visit our Just Giving page: https://www.justgiving.com/fundraising/flexmr

From running your local 5K to trekking Machu Picchu, and cycling from London to Brighton to parachuting, Alzheimer's Society has a fantastic range of events both in the UK and abroad. Unite with the charity now at www.alzheimers.org.uk

About Alzheimer's Society

Alzheimer's Society are the leading UK dementia charity - a vital source of support and a powerful force for change for everyone affected by dementia. By 2025, 1 million people will be living with the condition in the UK, and many millions more carers, partners, families and friends are affected. Lack of treatments and postcode lottery for care means that people with dementia and their families aren’t getting the support they need, when they need it.

The charity and its supporters ensure that people living with dementia today have the support they deserve, that their rights are protected and enhanced by campaigning, and that they can look to a brighter future thanks to investment in research.

About FlexMR

FlexMR is the Insights Empowerment Company. As markets grow and consumers evolve, brands must fight to stay at the forefront of industry. To succeed in this competitive landscape, research teams need an insights partner they can rely on. A partner dedicated to their success. That’s what we do. We thrive on making insight more relevant, more accessible and more impactful - whilst overcoming the challenges that modern research, product and marketing teams face.