On September 1, at We the Curious in Bristol, FlexMR will host an exclusive masterclass for AURA members. Join us for a collaborative, immersive workshop exploring how to embed network insight into your everyday research practice. This unique event is designed to help you break out of the day-to-day grind, see the big picture and build the tools that act as a launchpad for customer-centricity. Together, we’ll connect customers, data points, teams, and ideas - building a shared understanding that’s greater than the sum of its parts. A new guiding star researchers.

The event is scheduled to begin at 12:30 and last for four hours. The conclusion of the masterclass will be followed by a journey through the solar system at the UK's only 3D planetarium, facilitated by an expert guide. 

A Voyage of Customer Discovery

Through inspiring keynotes and interactive workshops, this evevent will help you to map connections between siloed data using systems thinking, facilitate cross-stakeholder dialogue through insight, and design high-impact methods to embed insight in everyday workflows. The masterclass is hosted by the winners of the 2024 AURA Best Agency Speaker award, includes lunch and access to one of the most memorable venues in the South West.

So, what should you expect? After an introduction from FlexMR CEO, Paul Hudson, you'll work your way through three distinct activities:

• The Telescope - Use systems thinking to map hidden connections between customers, data and teams. This activity is designed to help you zoom out and identify insight gaps and overlaps across business units.
• The Observatory - Practice collaborative insight-building through roleplay and facilitated conversation. This will give you hands on experience with key methods for creating insight dialogue between teams or stakeholders 
• The Navigation Room - Design lightweight insight beacons that make insights visible and usable every day. You'll develop new ways to make insights live in workflows, not just in reports.
• Take Off - Step into the dome for a short plenary that brings our insights together, reminding us of the power of connection. 

Spaces are limited, so register now to secure your seat at this free event. Not an AURA member? Get in touch with the team to discuss membership options and benefits - including access to all online and in-person events, an exclusive forum and dedicated knowledge hub. Find out more here.

About AURA

AURA  is an exclusive organisation for client-side research and insight professionals seeking to raise their expertise and impact. Through their events and resources, AURA offers members continuing personal development, inspiration and peer-to-peer networking support. The AURA awards are a key date in the annual market research calendar - bringing clientside researchers and agencies together to celebrate the very best of the best.