FlexMR Signs AURA Working Well Together Charter

FlexMR, a leading customer insight agency, has furthered its commitment to healthier client-agency relationships by signing and supporting the AURA Working Well Together Charter.

Today, the FlexMR team is thrilled to announce that the agency has taken a significant step forward in its ongoing mission to nurture healthier and more collaborative client-agency relationships by officially signing the AURA Working Well Together Charter. This charter, developed by the UK’s leading network for client-side researchers, serves as a comprehensive guide, outlining six principles that are designed to foster an environment of transparency, respect, and effective communication between clients and agencies.

By embracing this charter, FlexMR not only reaffirms its unwavering dedication to upholding ethical business practices and mutual respect but also actively contributes to alleviating unnecessary stress within the research industry. This commitment is a testament to FlexMR's proactive approach in setting a benchmark for excellence and integrity, ensuring that all client are grounded in trust and collaboration, ultimately leading to more successful and harmonious partnerships.

“We are delighted to be supporters of the AURA Working Well Together Charter,” said Paul Hudson, CEO at FlexMR. “We believe strong client-agency relationships are built on trust, collaboration, and clear communication, which are the cornerstones of any successful partnership. This charter aligns perfectly with our commitment to delivering high-quality insights, as it provides a structured framework that encourages openness and mutual respect.

By adhering to these principles, we aim to create an environment where both our clients and our teams can thrive, fostering innovation and efficiency. We are dedicated to ensuring that every interaction is not only productive but also contributes to a positive and supportive atmosphere, ultimately leading to better outcomes for all parties involved.”

Specifically, by signing the charter, FlexMR pledges to uphold the six pillars of best practice. This means, that:

We'll respect your time
We’ll commit to open and honest conversations at all times
We’ll leave you to do your best work by managing our side of things well
We’ll treat you as an extended part of our team
We’ll respect your right to disconnect
We’ll commit to proper feedback

FlexMR encourages other research agencies and clientside brands to join this initiative and help create a more sustainable, respectful industry for all. For more information about the WWT Charter and how the voluntary code is helping to foster healthier working relationships between clients and agencies, or to become a supporter, please visit the Working Well Together webpage.

About FlexMR

FlexMR is the Insights Empowerment Company. The hybrid consumer insights agency and cloud platform provider develops thriving insight communities that streamline online research and enable customer-centric decision making. Since launching the InsightHub platform, FlexMR have connected UK marketing, research and product teams to 300,000+ customers across the globe. Today, the platform supports robust data collection, analysis and activation workflows to empower informed decisions at the speed of business.