Online market research panels can help you tap into a pre-profiled database of members ready to contribute to your brand challenges.
A panel, quite simply, is an online database of research participants who have all agreed to take part in market research activities. Typically, a panel will have a large volume of participants and is often the go-to market research resource for those within insight wanting to conduct surveys and other quant activities and achieve large sample sizes.
In recent years, third-party and access panels have provided brands with instant access to a huge volume of members. But there’s still value in building a custom panel in which members are invested not just in the research incentives, but your brand and challenges.
In this email series, we'll run you through the important stages you’ll need to consider when setting up a custom research panel. This includes how to structure and feed activities into the panel, recruiting members, deciding on appropriate incentives and maintaining long-term engagement. We provide practical examples and highlight real-life use cases throughout. Specifically, you can expect to receive emails on the following topics:
- Day #1 - An introduction to online panels and their uses
- Day #4 - How to structure research activities for panel success
- Day #6 – Recruitment options for online market research panels
- Day #8 - Best practices for attracting and incentivising members
- Day #11 - A guide to maintaining long-term panel engagement
To sign up, simply fill out the form on this page and you'll receive the first email within a few minutes. You can also view the full list of available InsightHub email courses here, or click visit our Help site where full documentation is available.