We are delighted to be attending Quirks London 2024 on May 8-9, 2024, at the InterContinental London O2. Not only do we have an exhibition stand where three of our delegation, Maria Twigge, Muneera Belim and Mike Connor, will be networking with fellow insight experts and prospects, we also have two fantastic speaking slots where you can watch Paul Hudson and Danny Russell talk about customer salience and their most reviled aspects of market research.
FlexMR has been given two speaking slots this year at Quirks London, one on each day of the conference:
Customer Salience Insight Driven Decision-Making
On Wednesday 8th May, Paul Hudson and Danny Russell will be exploring all about Customer Salience and the internal challenge insight teams face when seeking to have a long-term, meaningful impact on stakeholder decision-making. In this illuminating session, Paul and Danny will introduce how Customer Salience – a new approach to understanding the value of research based on the fundamental principles of marketing – is powering customer-led transformation and imbuing insight teams with the confidence to change organisational culture for the better.
Catch this talk at 11:30 AM – 12:00 PM in Room 5.
Market Research Room 101: What Will You Banish?
On Thursday 9th May, Paul and Danny will be taking part in a new rendition of the Market Research Room 101 panel-style gameshow as opposing team leaders for the second time. Following on from the success of the MRS Annual Conference, Lucy from Keen as Mustard will host another Room 101- based gameshow panel with entirely new aspects to debate and banish.
Danny's Team comprises of Shehnaz Hansraj from Viking Cruises and Zoe Dowling from Microsoft, while Paul's Team features Louise Sharpe from BT and James Sallows from the LEGO Group. Each member of both teams will put forward their most reviled aspect of market research, argue their case, defend their position from the arguments from the opposite team, and then the panel audience will decide whether they would also like to banish the aspect of market research to the industry's own Room 101.
Don’t miss this invigorating gameshow panel at 2:30 PM – 3:00 PM in Room 4.
And if you would like to put forth your own most-hated part of market research for banishment, Maria, Mike and Muneera will be holding a wider Room 101 at the FlexMR stand - so don't forget to stop by and say hello.
For more details on the Quirks London 2024 event and FlexMR’s participation, check out the Quirks London schedule and programme now.
About Quirks London
Quirks London is a two-day gathering of client-side researchers and their vendor partners featuring concurrent tracks of 30-minute sessions on all aspects of marketing research. Adjacent to the session rooms, a lively expo hall forms the centre of the action. With ample networking opportunities and a fun, collegial atmosphere, the Quirk’s Event is designed to be inclusive and collaborative.
