In particular, Emily poses the following question. If market research, data science, user experience and customer experience are all facets of the same gem, what can they learn from each other to work together? Here's a brief except that highlights the opportunities for insight professionals when exploring such an interdisciplinary and goal-oriented path.

Improving Collaborative Intelligence 

There are many benefits to connecting the information industries in a way for them to collaborate with each other when needed. Once the GDPR risks are dealt with, sharing data easily between all four industries will eradicate industry siloes, reduce the amount of repeated insights and research experiences across the board, make insights activation a lot more efficient than it is today.

Secondly, the sharing of knowledge across the industries will also help eradicate siloes, but also help insight experts create more effective research experiences that deliver truly actionable and impactful insights. Understanding what other methodologies do when implemented in the right way is crucial to making sure that the stakeholder is getting the best possible research experience. The right technology, right methodologies, and ultimately, the right insights at the end.

Thirdly, each innovation in one industry will impact the others in a positive way; each evolution in one will spark a similar evolution in the other industries. Collaborative progress, or shared progress, will ultimately bolster all industries a lot faster than it would if they evolved in their own silo.

Want to read more, including the four key steps Emily recommends to improve cross-departmental collaboration? Access the full text, available on the Greenbook blog today.