The new consulting division has been developed to help insight teams turn customer understanding into impact through strategic and creative communications that make insight unforgettable.

FlexMR, the global market research and insight agency, has today announced the launch of its new Communications Practice, a consulting offering designed to help organisations dramatically increase the influence, visibility and impact of customer insight. The practice will be led by Chris Martin, bringing together strategic communications, creative development and impact measurement to address one of insight’s most persistent challenges: what happens after the debrief.

Despite unprecedented investment in research and analytics, many organisations struggle with a familiar problem. Insight exists, but it does not shape decisions. Reports are read selectively, recommendations compete with financial and operational priorities, and valuable customer understanding is lost in crowded data landscapes. The result is a widening gap between insight and organisational action.

FlexMR’s new Communications Practice responds directly to this challenge by focusing not on what insight says, but how it travels, lands and persuades. The offering is built on the premise that great insight and great communication are inseparable – and that insight only creates value when it changes behaviour. Led by Chris Martin, the practice takes a capabilities-based approach, supporting teams through three stages of insight communication projects: developing strategic plans, producing memorable creative executions, and monitoring impact.  

Commenting on the launch, Chris said: “There is little value in insight that doesn’t travel. Too often, we treat communication as a final step rather than a strategic lever. This practice is about turning the tools of marketing and advertising inward – using creativity, clarity and structure to ensure customer perspectives are present and persuasive at the point decisions are made.”

At launch, the Communications Practice will support teams through a wide range of formats and channels, including creative debriefs, films and explainers, podcasts, infographics, internal campaigns, workshops and emails. Each engagement is designed around specific target audiences, actions and outcomes, with clear measurement of impact rather than activity alone.

The practice builds on FlexMR’s extensive experience delivering high-impact communications for organisations including British Gas, M&G, Carnival, Virgin Money and more, as well as the award-winning Insight as Art campaign that has been recognised by the Global Digital Excellence Awards and the AURA Awards.

FlexMR CEO Paul Hudson said the launch reflects a broader evolution in the role of insight: “We’ve long known that the organisations that succeed are those that keep customers front-of-mind. But that doesn’t happen through reporting alone. This new practice recognises that influence is built through memorable communication – through how insight is framed, shared and experienced across the organisation.”

The Communications Practice forms part of FlexMR’s wider commitment to Customer Salience – helping organisations ensure that customer understanding is actively present, valued and used in decision-making at every level.

Find out more about the Communications Practice at: www.flexmr.net/practices/insight-communications

About FlexMR

FlexMR rewires how business decisions get made. The award-winning market research and insight agency partners with ambitious brands to embed Customer Salience at the heart of organisational decision-making — ensuring customer understanding actively shapes strategy, investment and operational choices.

Blending decades of expertise with industry-leading technology, FlexMR moves organisations beyond knowledge production toward bespoke cultures of customer centricity that influence real behaviour. Through its InsightHub platform and consulting services, the firm keeps the customer present, prioritised and influential at the moments that matter most.