What doesit take to put customers at the heart of decisions and close the customer delivery gap? This exclusive Northern companion to the Customer Salience Summit will explore practical solutions than can be implemented today.
FlexMR will host an exclusive, one-afternoon event on April 21 at The Lowry, bringing together 13 leading voices from the insight, marketing, and customer experience industries to explore how organisations can strengthen Customer Salience and embed customer-centric decision-making.
Designed specifically for clientside researchers, marketers, and CX professionals, the event will focus on the practical strategies needed to build stronger connections with customers, enhance insight functions, and deliver long-term commercial value.
Running from 12:00 noon, the event will begin with a hot fork buffet lunch, followed by a series of presentations, panels, and interactive sessions. Attendees will gain actionable insights into how communities, closeness, communications, and customer experience can be leveraged to improve Customer Salience—an emerging framework for placing customer insight at the heart of strategic decisions.
Highlights of the agenda include:
- The State of Customer Salience: Dispatches from the Age of AI - presented by Paul Hudson, examining how insight functions are evolving in 2026.
- Communities & Closeness: The #1 Formula for Shaping a Customer-Centric Culture - a case study led by Ellie Osborne.
- Customer Insight Room 101 - The reutrn of the lively debate format tackling the barriers to effective insight.
- Realising the Strategic Mandate of Customer Insight - delivered by Jane Frost, exploring how insight teams can drive influence at the highest levels.
- Firesides chat with Daniel Lewis on building impactful Voice of Customer programmes, and Andy Smith on customer empathy.
The Manchester event serves as a companion to the annual Customer Salience Summit held each October in London, which has consistently received attendee ratings above 4.5 out of 5. Past participants have praised the event for its practical value, inspiring content, and networking opportunities.
Attendance is free of charge for eligible professionals, though spaces are limited and advance registration is required. Due to the nature of the event, attendance is restricted to clientside professionals.
“Customer expectations are evolving rapidly, and insight teams must adapt to remain relevant,” said a spokesperson for FlexMR. “This event is designed to equip professionals with the tools, strategies, and inspiration needed to operationalise Customer Salience and drive meaningful change within their organisations.”
Check out the full agenda and register here.
About FlexMR
FlexMR rewires how business decisions get made. The award-winning market research and insight agency partners with ambitious brands to embed Customer Salience at the heart of organisational decision-making — ensuring customer understanding actively shapes strategy, investment and operational choices.
Blending decades of expertise with industry-leading technology, FlexMR moves organisations beyond knowledge production toward bespoke cultures of customer centricity that influence real behaviour. Through its InsightHub platform and consulting services, the firm keeps the customer present, prioritised and influential at the moments that matter most.
