This is a companion guide to the Customer Salience Toolkit, which is a collection of resources curated to help insight experts and advocates imbue a culture of customer salience in their organisation. This strategic guide will help toolkit users make the most of their resources and help to plan their own Customer Salience Strategy with the 4C framework.

Customer Salience is a crucial strategy that places the voice of the customer at the heart of decisions made all throughout an organisation. But to achieve this when in a situation where a company doesn't value data and insights is tough, because that means understanding exactly how decisions are made, how is making them and why will become more of a detective endeavour. These organisations typically have more silos in place and more decisions made through 'experience' or gut instinct. 

So, this strategic guide will help insight experts and advocates better understand the company they're working for, the stakeholders they work alongside, and the steps needed to make customer salience a reality rather than a pipedream. 

With some help from the 4C framework, there will be no stopping insight experts and advocates in their quest for customer salience. Download the strategy guide now to:

• Understand how to identify the challenges working against customer saliency
• Discover practical advice from insight experts around the world on how to implement the 4C Framework for Customer Salience
• Challenge prevalent outdated mindsets around the stakeholder organisation
• Create and implement your own tailored Customer Salience Strategy