--- title: Emily James Explores Customer Immersion in Quirk's description: On 27th May 2021, Quirk's Marketing Research Review republished an edited version of FlexMR Copywriter, Emily James' article discussing the impact and value of customer immersion sessions. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/60098%20MEDIA%20SUMMARY_Making%20the%20connection%20A%20guide%20to%20customer%20immersion%20sessions_Blog.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. 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The edited version, entitled [*Making the connection: A Guide to Customer Immersion Sessions*](https://www.quirks.com/articles/making-the-connection-a-guide-to-customer-immersion-sessions)explores the impact and value of immersive research. Modern market research contains a diverse portfolio of methods and tactics to capture the attention of stakeholders and participants. Customer Immersion Sessions are a great way to immerse both stakeholders and customers in market research, creating a direct line between the two parties so researchers can harness both the voice of the customer and stakeholder engagement. ### A Guide to Customer Immersion Sessions Immersive research is a great way to directly connect stakeholders and customers, engaging both parties in such a way will help researchers harness the power of the voice of the customer, customers will benefit from voicing their opinions in a controlled setting directly to their favourite brands, and the VoC is a compass that brands can use to make sure they’re creating truly impactful experiences that are sustainable, necessary and add value to the customer’s way of life. #### Generating Immersive Insights One of the main benefits of customer immersion sessions is the sense of comfortable intimacy that allows for freer conversations between customers and stakeholders, deepening the relationship between all participants. As customers feel more seen, they’re keener to take part in research for the brand and generate valuable insights if they’re able to get a better experience out of it too. Stakeholders benefit from getting information straight from the source, untainted customer insights that they can use to build better products, services, and experiences, ultimately becoming the business that adds value to the lives of their customers. #### Moderation is Key While the onus is on researchers and customer-respondents, researchers are not an idle part in this conversation. Researchers are key to facilitating and moderating these important conversations. They know the tricks to create that comfortable atmosphere that lets everyone involved loosen up and converse easier, and they know when to follow up on points to get the most insights out of them. Researchers typically also provide the secure platform that only adds to the level of security both parties feel during the immersive research session. To find out more about customer immersion sessions and to gain some tips to start your own immersive research tasks, read the full article [here](https://www.quirks.com/articles/making-the-connection-a-guide-to-customer-immersion-sessions). #### About Quirks Research Review For 30 years [Quirk's Marketing Research Review](https://www.quirks.com/) has been providing practical applications in marketing research. Their mission is to be the marketing research information source for those that conduct, coordinate and purchase research product and services. Today, they have over 60,000 subscribers in 110+ countries. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. 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