--- title: Formulating the New Insights Equation with Research Live description: Immersion and Communication are two important factors that encourage action in stakeholder organisations, so how can we implement those in market research? Find out in our Research Live article now. image: https://resources.flexmr.net/hubfs/Marketing_Files/Resources/Image_Cards/60187_MEDIA%20SUMMARY%20-%20Formulating%20the%20new%20insights%20equation%20with%20research%20live.png --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. 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Insights are currently seen as a hygiene factor, necessary but only capable of doing one job. In actuality, we in the insights industry know that this is false, we understand the true power of insights in optimising customer experiences and steering the direction of brands, but we’ve not been as successful as we want to be when convincing stakeholders of this reality. One way to help our quest along is to build better research partnerships. ## The New Insights Equation If insight experts are agency-side and deal with a lot of clients and businesses, or even for in-house experts with the typical barriers that are still in place which work to silo the teams within a business, there are key challenges in place that hinder impactful research and insights; challenges that stop stakeholders gaining a true understanding of research and insights, stop insight experts from obtaining a better understanding of their stakeholders, and ultimately stop any meaningful partnerships from evolving between the two parties. ### The Impact of Inclusivity and Education Better insight partnerships between researchers and stakeholders starts with inclusivity and education. This means including stakeholders and clients in the research process from start to finish. Inclusivity such as this calls for the right tools to be added to an insight team’s arsenal. More specifically, it requires data generation, communication and activation tools that can be used easily by both researchers and stakeholders, so that while researchers take the onus on the research design and implementation, stakeholders can still influence the right areas of the experience to the right degree and positively impact the research project throughout. Tools like those that can be found on FlexMR's InsightHub. ### Experiences and Communication One way to encourage education is through practical experiences as mentioned above. End-to-end research experiences are an incredible learning tools for stakeholders to take and run with, and researchers can have stakeholders as involved as is possible in different research projects to create the best immersive experience possible. Communication will be the key to success or the path to failure throughout this process depending on how well it is implemented. If there isn’t enough communication throughout the immersion process, then stakeholders will only obtain a limited and partial view of the capabilities of market research and the research experiences they’re involved in could lose vital relevant contextual information. To combat this, insight teams can use different channels for different purposes – understand which channels stakeholders use for what purpose and utilise those to communicate in different ways with stakeholders. To find out more about the how best to implement immersion and communication to encourage action, read the full article [now](https://www.research-live.com/article/features/immersion-communication--action-the-new-insights-equation/id/5110322). ## About Research Live [Research Live](https://www.research-live.com/) is the world's leading source of industry news, opinion, special reports and feature articles for market and social researchers, data analysts and consumer insight professionals. Covering the latest trends and techniques from behavioural economics to big data analytics, as well as hot topics like polling and privacy. The publication is operated by the Market Research Society. [View All Resources](https://resources.flexmr.net/) ### For press enquiries To discuss press and media enquiries please contact Christopher Martin, FlexMR CMO, by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Arrange a meeting We love to meet passionate research and insight professionals. If you'd like to arrange a chat with one of our team at an event we'll be attending, contact Chris Martin by email at [chris.martin@flexmr.net](mailto:chris.martin@flexmr.net) or via telephone on 015395 65455. ### Heading ### Subscribe Want to be notified when new MRX Lab podcast episodes are published? 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